Elaia

Vibe Nets $50M Series B, Valuation $410M

CTV ad tech company Vibe.co today announced a $50 million Series B round led by Hedosophia, with Elaia and Singular among backers. The round takes Vibe’s valuation to about $410 million. Founded in 2022, Vibe specialises in hyper-targeted connected TV advertising, offering creative, targeting, measurement, and attribution capabilities that aim to make TV more accessible for small and medium-sized advertisers. CEO and co-founder Arthur Querou describes the company as 'Meta for TV advertising' and has said Vibe is successfully attracting Instagram advertisers to TV, unlocking a new channel for performance marketers. Vibe says it reached a $100 million revenue run rate in under two years and sees room for further growth, with profitability expected by year-end. The funding will be used to enhance generative and agentic AI capabilities for media buying and creative production, expand yield management tools for publishers, and deepen integrations with streaming partners and measurement platforms across the US. Client base has grown from ~2,000 to over 5,000 in the US.

Vibe Raises $22.5M to Become Google Ads for Streaming TV

Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for SMBs, announced a $22.5 million Series A led by Singular, with participation from Elaia Partners and Sequioa’s Scout Fund among other ad tech investors. The round follows Vibe’s 2022 self-serve platform launch after a $7 million seed, and the company markets itself as the “Google Ads of streaming,” aiming to simplify streaming TV advertising for small and medium-sized businesses. Vibe claims over 2,000 US clients and access to inventory from major TV networks and streaming apps, and reported eight-figure revenues last year. The new funding will be used to enhance technology and machine learning capabilities, expand the sales team, and pursue strategic publisher deals. The firm cites a $60 billion untapped US SMB market and argues that open programmatic and self-serve approaches can unlock advertising for tens to hundreds of thousands of small advertisers.

Vibe.co Raises $22.5M to Empower SMBs in CTV Advertising

Vibe.co, a self-serve CTV advertising platform for SMBs, announced a $22.5 million Series A, bringing total funding to about $30 million since its 2021 launch. The round was led by Singular, with participation from Sequoia’s Scout Fund, Motier Ventures, and Elaia Partners. CEO and co-founder Arthur Querou indicated the funds will bolster machine learning and measurement capabilities and support hiring for ad sales and engineering teams, aiming for $100 million in projected annual revenue. Vibe.co reports over 2,000 new advertiser clients in the last 16 months, including Blink Fitness, Scopely, Lawboss, Hyundai, and John Deere. The company is shifting toward first‑party data, A/B testing, and brand uplift studies to improve measurement amid evolving privacy rules, while maintaining integrations with major streaming platforms (excluding Netflix, Hulu, and YouTube) and mobile attribution partners like AppsFlyer and Adjust.