Observed Signal · Nov 19, 2025 · Interview · Source: VideoWeek · Impact: 1/5 · Sentiment: Neutral
YouTube’s UK CTV Presence Grows Rapidly
VideoWeek reports on YouTube’s expanding presence on connected TV (CTV) in the UK. In an interview with Paulina Stankiewicz, Client Solutions Director, EMEA at Channel Factory, it’s noted that YouTube is the second-largest streaming platform for UK adults, and those watching YouTube on a TV set spend about 40 minutes per day. Filmed at TV Rise 2025 in Lisbon, the piece discusses how advertisers should evaluate CTV effectiveness and why transparency is essential for brands. The coverage situates these insights within broader conversations on measurement, cross-screen planning, and advertiser trust, offering context for brands seeking to optimize YouTube CTV campaigns. Tim Cross-Kovoor, VideoWeek’s Assistant Editor, contributed to the piece as part of coverage around TV Rise 2025 and the evolution of CTV in Europe.
Not industry-shifting; a industry context piece on YouTube's CTV growth in the UK.
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Key Takeaways & Evidence Grounding
- YouTube is described as the second biggest streaming platform for UK adults.
- Adults watching YouTube via a TV set spend an average of 40 minutes per day.
- Interviewee: Paulina Stankiewicz, Client Solutions Director, EMEA at Channel Factory.
- Interview filmed at TV Rise 2025 in Lisbon.
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