Observed Signal · Nov 22, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
YouTube Introduces For You Section on Creator Channels
Google-owned YouTube announced the rollout of a new For You section within Creator Channels, providing personalized video recommendations to viewers. After months of testing, the feature will be visible to users starting November 20, 2023, with Creator settings allowing customization or turning the feature off in channel preferences. The For You area is designed to surface a mix of channel videos tailored to each viewer’s watching behavior, helping users discover relevant content without formally browsing the entire channel. YouTube indicated in posts from TeamYouTube that creators can begin tweaking their For You sections ahead of the rollout, while viewers will begin seeing it on the rollout date. Moritz Lambrecht, founder and CEO of AdSpecialist, characterized the feature as resembling TikTok’s approach to influencer marketing and highlighted opportunities for brands and creators to collaborate more authentically through targeted recommendations.
Major platform feature rollout affecting creator discovery and personalization on YouTube
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Key Takeaways & Evidence Grounding
- YouTube will rollout a personalized 'For You' section in Creator Channels starting November 20, 2023.
- The section will personalize recommendations based on each viewer’s watching history.
- Creators can enable or disable the 'For You' section in channel settings.
- TeamYouTube announced creators can customize the section ahead of the rollout.
- Moritz Lambrecht described the feature as TikTok-like with implications for influencer marketing and brand collaborations.
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YouTube Launches AI Custom Feeds
YouTube announced a new feature called custom feeds, allowing users to build personalized video recommendation feeds by describing their interests in natural language. Powered by Google's Gemini AI, the feature enables users to create feeds for specific purposes, such as a commute playlist or mood-based content. The custom feed appears as a pinned tab on the user's home page and can be edited with detailed instructions. The feature will roll out on web and mobile next month. This announcement was made at the Made On YouTube event and follows similar moves by other platforms like Bluesky, Threads, and Spotify.
Meta Bans TikTok Ads on Its Platforms in Multiple Regions
Meta has banned advertisements and paid marketing messages for TikTok, owned by ByteDance, on its platforms in the US, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam, effective October 8, 2026. The ban applies to both direct ByteDance ads and third-party campaigns linking to TikTok or other ByteDance services. Meta spokesperson Chris Sgro confirmed the move, citing standard practice to avoid supporting competitors. This intensifies rivalry between the social media giants, both designated as gatekeepers under the EU's Digital Markets Act. The ban excludes EU countries, but raises questions about cross-platform advertising. It follows Meta's $16.7 billion settlement with US states over youth safety, which requires TikTok and YouTube to implement similar safeguards, suggesting a strategic pressure tactic.
TV Ratings: '3-Millionen-Euro-Woche' Finale Reaches 3 Million Viewers
The German TV ratings report for Thursday shows that the finale of RTL's quiz show '3-Millionen-Euro-Woche' attracted 3.07 million viewers, achieving an 18.3% market share. The ARD crime drama 'Tiroler Blut' led prime time with 5.14 million viewers and 24.7% share. Among 14-49 year-olds, the RTL show won with a 21.4% share. The article also covers streaming charts: on Netflix, the miniseries 'Below' debuted at number one, displacing 'East of Eden'. On Prime Video, Stephen King's 'Carrie' took the top series spot. Disney+ rankings remained stable, with 'Modern Family' and 'Bluey' re-entering. YouTube's top video was Nius's livestream, with a MrWissen2go video on the US midterms in second place. These insights are based on AGF data and official streaming charts.
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