Observed Signal · Oct 26, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
You.com Adds AI Personalization as Google Alternative
You.com, the search engine that has long offered an AI chatbot in YouChat, is expanding its AI-assisted search with a feature called Smart Personalization. According to CEO Richard Socher and co-founder Bryan McCann (both previously researchers at Salesforce), Smart Personalization tailors search results to a user’s needs and intent without requiring explicit preference inputs. The system is designed to learn from personal context and user behavior with transparency about how it learns. You.com reportedly leverages some Bing results while operating its own crawler, YouBot. This update marks a step toward a more capable AI search assistant and reinforces You.com’s aim to compete with Google and Bing in AI-enabled search. Socher highlighted the development in a post on X (formerly Twitter) in late October 2023.
Introduces a new AI personalization feature for You.com; niche industry update, not a major platform-wide change.
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Key Takeaways & Evidence Grounding
- You.com launched YouChat, an AI-based search chatbot, in December 2022 ahead of Bing and Google.
- The new Smart Personalization tailors results to user needs and intents without requiring pre-set preferences.
- Founders Richard Socher and Bryan McCann are former Salesforce researchers and founded You.com in 2021.
- You.com uses some Bing results but operates its own crawler named YouBot.
- Socher announced Smart Personalization on X in late October 2023.
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Google ends ten blue links with AI-powered Search
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