Observed Signal · May 21, 2026 · Rebrand · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Yeas Reveals New Brand for Biketrails Flims Laax
Chur-based agency Yeas has developed a new brand identity, visual language and tone of voice for the mountain-bike destination Biketrails Flims Laax. The redesign emphasizes movement, openness and community while deliberately avoiding competitive and technical visual codes. The visual system is flexible rather than rigid — with variable compositions, free placements and rounder, softer form elements referencing early-2000s aesthetics — to work across channels and build recognition. Yeas also created an independent tone of voice focused on precise, playful phrasing; the brand mantra is “Never not flow.” Project credits list Corina Calonder (project lead, concept) and Dominik Kurmann (art direction, design).
Local agency branding project with limited impact beyond creative/branding communities; relevant to agencies and brand-design services but not industry‑shifting for AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Yeas, a Chur-based advertising agency, developed a new brand identity for Biketrails Flims Laax.
- The redesign includes a new visual language, flexible composition system, and a dedicated tone of voice.
- The brand mantra introduced is: "Never not flow."
- Design choices emphasise movement, openness and community and use softer, rounder form elements inspired by early 2000s aesthetics.
- Project credits: Corina Calonder (Project Lead, Concept) and Dominik Kurmann (Art Direction, Design).
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Yeas Rebrands Boulder with Rock-Inspired Identity
Swiss agency Yeas developed a new corporate design and brand identity for the young company Boulder. The project included strategic brand analysis, positioning and brand guidelines. Yeas based the visual concept on an eroded rock motif, using organic shapes, a reduced color palette and orange accents to convey stability with dynamism. Boulder is based in Flims and describes itself as supporting alpine-region companies with digital projects. Credits list Corina Calonder (project lead), Richi Brändli (strategy) and Sara Gartmann (art direction).
Yeas Refreshes Grünenfelder & Affolter Brand
Chur-based agency Yeas led a rebrand for Grünenfelder & Affolter Treuhand AG after an internal partnership change. The engagement covered naming, evolution of positioning, and a visual identity overhaul including logo, typography, imagery and color palette (keeping but darkening the previous green). Yeas also redesigned the company's website to match the updated identity, aiming for clearer structure and easier navigation. The article lists the Yeas project team and credits for creative direction, art direction, project management/web development and copy.
Züriwerk unveils inclusive rebrand with Evoq
Züriwerk (Stiftung Züriwerk) has refreshed its brand identity, adopting the claim “ändern was behindert” and replacing its previous blue-and-white look with a new magenta-led visual system. The redesign was developed through a participatory process involving more than 100 employees, residents, specialists, executive management and board members. The new mark is based on an Ü with three dots; a new accessibility-focused typeface, “Zueriwerk Sans,” was created with TypoType. Agency Evoq designed and internally programmed the new website, integrating the job search (without distinguishing between professionals and staff), shop system, donation tool, newsletter and HR platform. The redesign emphasises supported communication (multimodal communication) and easy language pages for core content.
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