Observed Signal · Jul 16, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Xplor Names Jonathon Blissenbach President of Field Services
Xplor Technologies appointed Jonathon Blissenbach as President of Field Services to lead and scale its Field Services vertical, which serves industries such as HVAC, plumbing, electrical, lawn care, snow removal and pest control. Blissenbach will oversee growth, product innovation and customer value delivery across Xplor’s field-service management offerings, including FieldEdge and Service Autopilot. Xplor CEO Randy Eckels said the hire supports the company’s strategy to expand integrated software and payments for service businesses. The announcement highlights Xplor’s focus on leadership, AI-driven innovation and investment in a North American field services market projected to grow at a 9.8% CAGR from 2026–2033.
Leadership hire at a B2B software and payments provider signals strategic investment in the growing field services vertical but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Xplor Technologies appointed Jonathon Blissenbach as President of Field Services.
- Blissenbach will lead Xplor’s Field Services vertical, serving HVAC, plumbing, electrical, lawn care, snow removal and pest control via FieldEdge and Service Autopilot.
- Jonathon Blissenbach has more than 25 years of experience in software and IT, including over two decades in executive leadership roles across high-growth SaaS businesses.
- Randy Eckels, CEO of Xplor Technologies, said the appointment supports scaling Xplor’s presence in the field services market.
- The North America field services market is stated to have a projected CAGR of 9.8% from 2026 to 2033.
Connected Companies & Entities
5 Entities mapped“Author: PRNewswire...”
“PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution......”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news......”
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
“Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard (linked in article)....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
xpln.ai Expands to US, Taps Gina Cavallo as CRO
xpln.ai, an attention-measurement platform, announced its official expansion into North America on 29 January 2026 and appointed Gina Cavallo as Chief Revenue Officer, US. CEO and co-founder Fabien Magalon has relocated to New York to support the commercial push. xpln.ai positions itself as a research-grade, privacy-safe, transparent attention measurement solution spanning YouTube, social platforms, connected TV (CTV) and the open web, using techniques such as advanced eye-tracking and semantic analysis to link media quality, creative impact and business outcomes. The company, launched in 2022 and previously active across six European and APAC markets, cites advertiser customers and endorsements from MondeIēz International and Danone. Cavallo joins from Audigent (part of Experian), where she served as CRO ahead of Audigent’s 2024 acquisition by Experian.
xpln.ai Expands to London, Appoints New Managing Director
xpln.ai announces the opening of a new London office and the appointment of Dominic Di Talamo as Managing Director UK, as part of its international expansion following openings in Europe, APAC, and North America. The London presence is intended to strengthen ties with agencies, advertisers, and ad tech partners and accelerate adoption of attention-based measurement across the media landscape. Dominic Di Talamo brings over a decade of digital advertising experience, including roles as VP EMEA at Audigent (acquired by Experian), UK general manager at SmartMedia Technologies, and head of international sales at MiQ. CEO and co-founder Fabien Magalon highlights the UK market’s strategic importance and Dominic’s leadership to advance attention-based solutions. The company notes international markets now account for 25% of revenue, underscoring its global growth trajectory.
xpln.ai appoints Conor McHale UK Sales Director
xpln.ai, an attention measurement and optimisation specialist, has appointed Conor McHale as its UK Sales Director to accelerate commercial growth across agencies and brands in the UK. The hire follows the late-2025 opening of xpln.ai’s London office led by Dominic Di Talamo. McHale brings around a decade of ad tech experience with prior senior commercial roles at Seedtag, Mobkoi, Vibe and KMTX. His remit is to expand xpln.ai’s UK presence and scale the local team; recent related hires include Emma Alligan as Agency Sales Director and Sarah Peterlin as Customer Success Manager. The article was published on 2026-07-13.
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