Observed Signal · Feb 24, 2021 · Earnings Report · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive

XING Posts Strong Growth: Revenue Up, 1.8M More Users

Executive Signal Summary

NEW WORK SE, the parent company of XING and Kununu, reported 2020 results showing resilience amid the pandemic. Pro-forma revenue rose about 2% to €276 million, while pro-forma EBITDA reached €92.3 million, up roughly 9% year over year. XING’s user base grew by 1.8 million in 2020 to around 19 million. In B2B E-Recruiting, pro-forma revenue climbed 9% to €153.4 million, about €13 million more than the prior year, while B2B Marketing Solutions & Events declined 23% to €20.2 million due to COVID-19. Kununu’s Workplace Insights rose to 4.6 million from 3.5 million. Petra von Strombeck, CEO of NEW WORK SE, described the business model as resilient and signaled continued investment in growth areas as long-term trends like digitization, demographics and values persist. A dividend of €2.59 per share was proposed for the AGM; NWX21 will be held digitally on 20 April 2021 under the motto Make it work.

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High Confidence

Earnings Report from a major platform group with notable revenue and user growth implications for the adtech/Martech ecosystem.

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Key Takeaways & Evidence Grounding

  • NEW WORK SE reported 2020 pro-forma revenue of €276 million, up ~2%.
  • Pro-forma EBITDA for 2020 was €92.3 million, up ~9% from the prior year.
  • XING’s user base increased by 1.8 million in 2020 to around 19 million.
  • B2B E-Recruiting pro-forma revenue rose 9% to €153.4 million (€13 million more than prior year).
  • Kununu Workplace Insights grew to 4.6 million from 3.5 million.
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: OnlineMarketing.de•Published: Feb 24, 2021
Original Coverage Title: “Starke Entwicklung bei XING: Höherer Umsatz und 1,8 Millionen mehr User - OnlineMarketing.de”

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