Observed Signal · Aug 2, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
X Overhauls Verifications: Hide Badges & ID Verification
X is updating its verification framework, giving users with XBlue (formerly Twitter Blue) the option to hide their verification badge on their profile and posts. The X Help Center explains that the badge will be hidden in most views, but may still show in some areas and certain features could indicate an active subscription. The platform is also progressing with ID Verification for both individuals and organizational accounts, following earlier plans mentioned at the start of the year and now moving forward. The report notes that some brands or companies with smaller ad budgets could potentially lose their verification badge as part of policy or system changes. The moves illustrate ongoing experiments with identity, authenticity signals, and monetization on X, reflecting how the platform balances subscription incentives with brand verification concerns while redefining how visible the verification status remains to other users.
Moderate impact: changes to verification and identity signals on a major platform, but not industry-shifting.
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Key Takeaways & Evidence Grounding
- XBlue (formerly Twitter Blue) verified users can hide their verification badge on their account.
- The hide badge feature hides the checkmark on profile and posts, though it may still appear in some places and some features may indicate an active subscription.
- X is actively progressing with ID Verification for both individuals and organizational accounts.
- There were earlier plans for ID Verification mentioned at the start of the year; progress is continuing.
- Companies with smaller ad budgets could potentially lose their verification badge.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
X Adds Native Post Scheduling in App
Social media platform X has introduced a native post scheduling feature directly within its mobile app, eliminating the need for users to rely on the browser version or third-party tools. The feature allows users to schedule posts up to two years in advance, providing significant flexibility for content planning. The functionality is initially rolling out on iOS, with indications of availability in Europe, and is expected to expand globally and to Android later. This update benefits social media managers, businesses, and creators by enabling better content organization and batch production. In parallel, X continues to enhance its advertising capabilities with the X Ads MCP, which allows advertisers to create ads using AI tools through natural language commands.
Court Blocks X Rival From Using Twitter Name, Allows 'Tweet'
A Delaware federal court ruled in a trademark dispute between Elon Musk's X and startup Operation Bluebird, granting X a preliminary injunction on the 'Twitter' name but denying it for 'tweet' and the Twitter bird logo, citing likely abandonment. Musk's own tweets about removing birds and the logo influenced the decision. Operation Bluebird, which rebranded to Tweet.app, cannot use 'Twitter.now' but may continue using 'tweet'. The startup, founded by lawyers, aims to acquire abandoned Twitter trademarks, charging $20 to reserve handles with over 172,000 requests. The case is ongoing, with a final verdict expected in November 2027, highlighting the impact of public statements on trademark protection and the legal battles over the Twitter brand.
ID Dataweb Wins Overall ID Management Solution Award
ID Dataweb, a provider of identity threat detection and risk mitigation solutions, has been named 'Overall ID Management Solution of the Year' in the 10th annual CyberSecurity Breakthrough Awards program. The award, organized by independent market intelligence organization CyberSecurity Breakthrough, recognizes innovative companies and products in the cybersecurity industry. ID Dataweb was selected from thousands of nominations globally. The company's platform combines adaptive identity verification, behavioral analytics, device and credential intelligence, and dynamic risk scoring to provide real-time detection and mitigation of identity-based threats. The recognition highlights ID Dataweb's holistic approach to identity security, which goes beyond traditional verification methods to address evolving attack patterns that exploit identity rather than technical vulnerabilities.
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