Observed Signal · May 13, 2026 · Product Launch · Source: techcrunch · Impact: 3/5 · Sentiment: Positive
X launches History tab for saved and viewed content
X has launched a new History tab in its mobile app that consolidates bookmarks, likes, watched videos and read articles into one private space for users. Initially rolling out on iOS, the update renames the Bookmarks entry in the left-side menu to History and divides the page into four tabs — bookmarks, likes, videos and articles — with videos and articles populated automatically from what users watch or read. X head of product Nikitia Bier announced the change, which aims to make the app function more like a save-for-later/browser history tool and could encourage greater use of X’s long-form articles as publishers seek new distribution channels.
A product update from a major social platform that consolidates user engagement and save-for-later functionality — likely to affect on-platform content consumption, publisher distribution strategies, and first-party engagement metrics.
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Key Takeaways & Evidence Grounding
- X launched a History tab that consolidates bookmarks, likes, videos and articles into one private section.
- The feature is initially available on iOS and renames the Bookmarks button in the app’s left-side menu to History.
- The History page is split into four tabs — bookmarks, likes, videos and articles — with videos/articles auto-populated from what users watch or read.
- X head of product Nikitia Bier announced the update.
- X positions the feature as a way to boost save-for-later behavior and potentially increase on-platform consumption of long-form articles, amid declining referral traffic to external publishers from other platforms.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
X Adds History Tab to Aggregate Bookmarks and Likes
X has introduced a new History Tab in its iOS app that consolidates content a user has previously liked, bookmarked, or interacted with — including longform articles and videos — to make it easier to find saved or previously viewed items. Head of Product Nikita Bier announced the feature on the platform. The History Tab organizes content under sections such as Content, Bookmarks/Likes, and Videos/Articles. Separately, X rolled out personalized timelines that let users select and pin feeds for more than 75 topics. The feature aims to improve content rediscovery and user experience by providing a persistent place to revisit content beyond the main timeline.
X Unveils Immersive Video Player to Compete with TikTok
X introduced a redesigned immersive video player that emphasizes vertical, full‑screen viewing on mobile. Announced by Nikita Bier, X’s head of product, the iOS rollout lets users tap to expand videos to full screen and swipe up to move to the next clip — a TikTok‑style interaction. Some users have criticized forced cropping of non‑vertical content; Bier said portrait is preferred and that X will stop cropping vertical content going forward. The update follows X’s global launch of a dedicated vertical video feed last year and accompanies other video and AI moves (including Grok’s text‑to‑video feature). The article notes broader context: recent changes in TikTok’s U.S. ownership and moderation issues that led X to restrict Grok’s image generation to paying subscribers.
Yapily CEO Prefers Sidelines amid Open Banking Consolidation
Yapily, a UK-based open banking infrastructure startup backed by Lakestar, reported improved financials for 2025, with turnover rising from £6.7m to £16.7m and a swing from a £16.2m loss to a £355,000 profit. CEO Stefano Vaccino attributes growth to a lean operation and increased revenue from existing customers including Revolut, Intuit, Adyen, and Google. The company, profitable since 2025, last raised a $51m Series B in 2021 led by Sapphire Ventures. Amid expected consolidation in the open banking sector, Vaccino stated a preference to remain on the sidelines and focus on organic growth. He highlighted upcoming catalysts such as Commercial Variable Recurring Payments (CVRPs) and the EU's Financial Data Access (FiDA) framework, while noting recent acquisitions like Paypoint's purchase of obconnect and TrueLayer's acquisitions of in3 and Zimpler.
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