Observed Signal · May 13, 2026 · Product Launch · Source: onlinemarketing.de · Impact: 2/5 · Sentiment: Positive
X Adds History Tab to Aggregate Bookmarks and Likes
X has introduced a new History Tab in its iOS app that consolidates content a user has previously liked, bookmarked, or interacted with — including longform articles and videos — to make it easier to find saved or previously viewed items. Head of Product Nikita Bier announced the feature on the platform. The History Tab organizes content under sections such as Content, Bookmarks/Likes, and Videos/Articles. Separately, X rolled out personalized timelines that let users select and pin feeds for more than 75 topics. The feature aims to improve content rediscovery and user experience by providing a persistent place to revisit content beyond the main timeline.
Feature update on a major social platform that affects user experience and content discovery; relevant for publishers and social media strategies but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- X is launching a History Tab that aggregates bookmarks, likes, articles and videos.
- The History Tab is being introduced initially on iOS in the X app.
- The feature was announced on-platform by Head of Product Nikita Bier.
- X also introduced personalizable timelines with over 75 topics that users can pin.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
X launches History tab for saved and viewed content
X has launched a new History tab in its mobile app that consolidates bookmarks, likes, watched videos and read articles into one private space for users. Initially rolling out on iOS, the update renames the Bookmarks entry in the left-side menu to History and divides the page into four tabs — bookmarks, likes, videos and articles — with videos and articles populated automatically from what users watch or read. X head of product Nikitia Bier announced the change, which aims to make the app function more like a save-for-later/browser history tool and could encourage greater use of X’s long-form articles as publishers seek new distribution channels.
X launches Grok-powered AI custom feeds
X has launched Grok-powered Custom Timelines, a feature that lets users pin and browse more than 75 topic-specific feeds from the Home tab to complement Following and For You. The timelines are populated using xAI’s Grok, which reads posts to assign topic labels rather than relying on keywords or hashtags. X presented the feature (Nikita Bier, Head of Product) and initially offers it to Premium subscribers on iOS with Android support planned. Early hands-on reporting found the second slot in some custom feeds taken by an ad, indicating the change could create incremental ad inventory. The launch echoes functionality available on competitors (Threads, Bluesky/Attie) and raises both engagement and content‑bubble risks as highly personalized timelines drive deeper user dives into favorite topics.
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