Observed Signal · Aug 23, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Wirz launches Ovomaltine campaign: joy in persistence
Wander has launched a new advertising campaign for its Ovomaltine brand, created by agency Wirz (Wirz Group). The creative package comprises three short films that reinterpret the brand's long-standing claim (“With Ovomaltine you can't do it better. But longer”) and emphasize enjoyment in persistence rather than perfection. The films are airing on linear TV and digital channels immediately and are the first phase of a longer-term campaign supported by social media and DOOH. Simon Schiess, Senior Brand Manager at Wander, and Jan Kempter, Creative Director at Wirz, are quoted about the creative approach. Production credits include CZAR Film and a named production team.
Announcement of a brand creative campaign by a Swiss agency; relevant for creative/production and media planning but not impactful to AdTech infrastructure, policy, or broader market dynamics.
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Key Takeaways & Evidence Grounding
- Wander launched a new advertising campaign for the Ovomaltine brand created by Wirz Group.
- The campaign includes three films that reinterpret the brand claim and focus on the 'joy of persisting.'
- The films are running on linear TV and digital channels and will be supported by social media and DOOH.
- Creative lead quoted: Jan Kempter, Creative Director at Wirz; brand comment quoted: Simon Schiess, Senior Brand Manager at Wander.
- Production credited to CZAR Film with Florian Nussbaumer (Executive Producer) and Johannes Schröder (Director) among the team.
Connected Companies & Entities
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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TBWA Zurich launches Rivella campaign celebrating spontaneity
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