Observed Signal · Sep 9, 2026 · Product Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Swiss Agency Pas Mal Creates Serialized Ovo Campaign for Ovomaltine
Pas Mal, a Zurich agency, has developed a 15-part video series for Ovomaltine's summer festival sponsorship, featuring recurring characters Jan and Ruth on a road trip to Swiss open-air festivals. The campaign, which includes organic reach and paid distribution, generated approximately 4.6 million views and over 14 million impressions. The story is set to continue in the fall with a visit to the world's highest Ovo shop. The campaign was conceptualized and produced by Pas Mal in collaboration with Ovomaltine and creators, highlighting a shift towards episodic storytelling in brand sponsorship.
Minor advertising campaign story, localized to Switzerland, no significant industry impact.
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Key Takeaways & Evidence Grounding
- Pas Mal created a 15-part video series for Ovomaltine's summer festival sponsorship.
- The series features characters Jan and Ruth, played by Jan Löning and Nathalie Trachsel, traveling to Swiss open-air festivals.
- The campaign achieved approximately 4.6 million views and over 14 million impressions through organic and paid distribution.
- The series includes recurring gags and a cameo by rapper Jule X at the Heitere Openair.
- The story will continue in the fall with a visit to the world's highest Ovo-shop.
Connected Companies & Entities
1 Entity mapped“Verantwortlich bei Wander: Nina Romang (Brand Managerin), Lena Cina (Brand Managerin), Migana Paramsothinathan (Digital Managerin), Christof...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Swissmilk runs World Cup campaign focused on strong bones
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