Observed Signal · Dec 30, 2019 · Survey · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Why Job Change and Optimism Are Trending
An OnlineMarketing.de piece summarizes a representative Forsa survey conducted for XING E-Recruiting, noting that 85% of employed Germans are satisfied with their work while about one-third (32%) are generally open to changing jobs and 59% intend to stay with their current employer long-term. The article argues that employers must prepare for frequent job moves by expanding talent acquisition and development. Reasons for seeking change include not only higher pay, but also recognition gaps, limited career progression, and inflexible working conditions. For instance, 48% view pay as fair in a ManpowerGroup study, while only 19% are motivated primarily by better pay; 79% of employers do not allow home office; 63% offer no flexible hours; 68% rate their employer as not family-friendly. The report also notes that younger workers (18–29) show higher switching intent and that optimism remains high about quickly finding new roles, with one-month to three-month timelines often cited. The piece emphasizes the importance of a strong total rewards package and supportive work culture for retention.
General workforce trends / employment mobility, not specific to AdTech
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Key Takeaways & Evidence Grounding
- 85% of employed Germans are very or somewhat satisfied with their work life.
- 32% are generally open to switching jobs; 59% plan to stay with their employer long-term.
- 79% of employers do not allow home office; 63% offer no flexible working time models; 68% view their employer as not family-friendly.
- 17% of firms actively promote internal development.
- 33% believe they could find a new job within one month; 64% expect a contract within two months; 79% expect to start a new job within three months after quitting.
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