Observed Signal · Jun 24, 2022 · Market Report · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Why IoT Can Be a Game-Changer for Digital Customer Experience
The article examines how the Internet of Things (IoT) is reshaping digital customer experience. It cites a Reportlinker forecast that the global IoT services market will grow from $163.7 billion in 2021 to $188.8 billion in 2022, a 15.3% CAGR, and reach $340.61 billion by 2026. Key use cases include remote asset monitoring, process automation, fleet management, predictive maintenance, and location tracking. Consumer applications range from smart home devices and wearables to connected vehicles and remote patient monitoring. Experts quoted in the piece highlight IoT's ability to deliver real-time data, personalization, and secure shopping experiences. The automotive industry is noted for adopting virtual test drives, 360-degree views, and AR/VR experiences to improve brand perception and purchase decisions.
Provides market size forecasts and expert commentary on IoT's role in digital customer experience, relevant to MarTech/CX but not an industry-shifting event.
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Key Takeaways & Evidence Grounding
- The global IoT services market is forecast to grow from $163.7 billion in 2021 to $188.8 billion in 2022, a CAGR of 15.3%.
- The market is expected to reach $340.61 billion in 2026 at a CAGR of 15.9%.
- Reportlinker.com published the IoT Services Global Market Report 2022.
- Top IoT use cases include remote asset monitoring, process automation, vehicle fleet management, location tracking, and predictive maintenance.
- The article was published by CMSWire on June 24, 2022.
Ontology Mapping & Concepts
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