Observed Signal · Oct 9, 2018 · Study · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Where the Happiest Employees Work
The article analyzes where the happiest employees are found in Germany and the United States. Using Kununu's Happiness Index 2018, Hamburg (3.72), Berlin (3.71) and Bremen (3.68) rank highest among German cities, with Saarland (3.66) and Saxony-Anhalt (3.45) following (ideal value is 5). Hamburg hosts employers such as SAP, Airbus, Lufthansa and Google; Berlin features Pepper Media Holding and Zalando. In the US, Comparably identifies HubSpot as the top employer for happiness, followed by Netflix and Google, with Salesforce, LinkedIn, Adobe, Facebook and eBay also highlighted. A Berufsstart study places BMW, Daimler, Merck, Bayer and Volkswagen among the leading top-20 employers for graduates. Key drivers of satisfaction include strong pay, opportunities for Weiterbildung and career advancement, while work atmosphere and diversity are repeatedly cited as important secondary factors.
General insights on employee happiness and employer attractiveness; not leading industry shift
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Key Takeaways & Evidence Grounding
- Kununu Happiness Index 2018: Hamburg 3.72, Berlin 3.71, Bremen 3.68; Saarland 3.66; Saxony-Anhalt 3.45 (ideal 5).
- Germany: SAP named the most popular employer in Kununu's 2018 top-10 among 30 DAX firms; Covestro, Bayer, Infineon, Daimler, RWE, BMW, Merck, Volkswagen, Beiersdorf also listed.
- USA: HubSpot named top employer on Comparably; Netflix and Google also among top happiness employers; Salesforce, LinkedIn, Adobe, Facebook, eBay cited.
- Graduates: BMW ranked 1 in Berufsstart's Top 20 for graduates; other names include Daimler, Merck, Bayer, Volkswagen.
- Primary German attractive-employer factors: salary 58.6%, Weiterbildung 69.5%, Aufstiegschancen 62.1%; Secondary: Arbeitsatmosphäre 88.2%, Abwechslung 73%, Work-Life-Balance 69.2%, Familienfreundlichkeit ~39%.
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