Observed Signal · Jun 23, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
WhatsApp rolls AI-generated chat backgrounds in beta
WhatsApp is beginning to roll out AI-generated personalized chat backgrounds powered by Meta AI. Early access is available to Android users in WhatsApp Beta for Android 2.25.19.11, enabling a new Create with AI option under Chats > Standard chat design to tailor backgrounds. Beta testers can generate backgrounds via prompts and apply them in chats, channels, or selected contexts; a Lama image background was showcased, referencing Meta's Llama 4 model. The feature builds on previously introduced Themes and AI capabilities and may include safety guardrails to block inappropriate visuals. In the current phase, the capability is rolling out to more users over the next weeks; the article notes that the feature is not yet available in EU. The development is part of Meta's broader AI enhancements in WhatsApp, alongside existing options to forward chats to Meta AI and Perplexity.
Technical Release of a major platform feature (WhatsApp) enabling AI-generated chat backgrounds.
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Key Takeaways & Evidence Grounding
- WhatsApp Beta for Android 2.25.19.11 enables AI-generated chat backgrounds via Create with AI.
- Backgrounds are created in Settings > Chats > Standard chat design and applied to chats, channels, and selected contexts.
- First users can try the feature; broader rollout expected in coming weeks; Lama background used as an example (referring to Llama 4).
- Feature uses Meta AI and may include guardrails to block inappropriate visuals.
- EU rollout not available in this beta phase.
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