Observed Signal · Jul 13, 2026 · Feature Rollout · Source: onlinemarketing.de · Impact: 4/5 · Sentiment: Positive
WhatsApp Business adds multi-account for Android
Meta has begun rolling out a long-requested multi-account feature to WhatsApp Business on Android, letting users manage up to two Business accounts within a single app on one Android smartphone. The capability is available to early testers via the WhatsApp Business Android beta (v2.24.27.5) on the Google Play Store; users add a second account using a plus icon beside their account name and must verify it with a second phone number and confirmation code. Notifications for both accounts are delivered, but reading or replying requires switching into the respective account. Meta has not announced a timeline for a stable Android release or an iOS rollout. The multi-account feature complements other recent WhatsApp Business updates, including the global launch of Meta Business Agent and trials for usernames and improved in-app discoverability.
Feature rollout from a major platform (Meta) that affects business messaging workflows and conversational commerce; simplifies device management for companies using WhatsApp Business and ties into broader Meta Business/AI features.
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Key Takeaways & Evidence Grounding
- WhatsApp Business for Android now supports up to two Business accounts on a single device.
- The feature is rolling out to beta testers in WhatsApp Business Android beta v2.24.27.5 via the Google Play Store.
- Users add a second account via a plus icon and must confirm it with a second phone number and verification code.
- Notifications from both accounts are delivered, but reading or replying requires switching into the active account.
- Meta has not specified when the feature will reach stable Android release or arrive on iOS; it complements other updates like Meta Business Agent, username trials, and improved discoverability.
Connected Companies & Entities
5 Entities mapped“Meta expands WhatsApp Business with a long-awaited feature: two Business accounts can now be managed on one Android smartphone....”
“WhatsApp is rolling out the multi-account feature with the current Android beta 2.24.27.5 of WhatsApp Business via the Google Play Store to ...”
“As WABetaInfo reports, first beta testers can use two Business accounts on the same smartphone....”
“The article was published on OnlineMarketing.de and includes guidance and screenshots showing the multi-account feature and setup steps....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
WhatsApp Tests Support for Up to Three Accounts on iOS
WhatsApp, a Meta-owned messaging app, is reportedly testing an extension of its multi-account feature for iOS, allowing users to manage up to three accounts on a single device. The feature was spotted in the TestFlight beta version iOS 26.37.10.15, indicating it's currently available only to early testers. This would build upon the existing two-account support and could benefit social media managers and business users by enabling them to handle multiple personal and professional accounts without needing a second device. The report comes from WABetaInfo, a publisher specialized in WhatsApp updates. No official release date has been announced.
WhatsApp rolls out multi-account on iPhone
WhatsApp has begun a wide rollout allowing iPhone users to run two separate WhatsApp accounts on the same device. First announced in March 2026, the multi-account feature — already available to Android users since late 2023 — supports up to two accounts, each with its own chats, calls, notifications, profile and privacy settings. Users can add an account via Settings → “Add account” with a second phone number or link it via QR code; switching is possible from the profile area or directly from notifications. The capability is available in the regular App Store build and TestFlight releases. The update is part of a series of recent WhatsApp changes including WhatsApp Plus, view-once text messages, Custom Audiences for Status, and Meta’s Private Processing for Meta AI.
Yapily CEO Prefers Sidelines amid Open Banking Consolidation
Yapily, a UK-based open banking infrastructure startup backed by Lakestar, reported improved financials for 2025, with turnover rising from £6.7m to £16.7m and a swing from a £16.2m loss to a £355,000 profit. CEO Stefano Vaccino attributes growth to a lean operation and increased revenue from existing customers including Revolut, Intuit, Adyen, and Google. The company, profitable since 2025, last raised a $51m Series B in 2021 led by Sapphire Ventures. Amid expected consolidation in the open banking sector, Vaccino stated a preference to remain on the sidelines and focus on organic growth. He highlighted upcoming catalysts such as Commercial Variable Recurring Payments (CVRPs) and the EU's Financial Data Access (FiDA) framework, while noting recent acquisitions like Paypoint's purchase of obconnect and TrueLayer's acquisitions of in3 and Zimpler.
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