Observed Signal · Oct 19, 2026 · Market Signal · Source: Sanity · Impact: 2/5

What’s new in October: MCP asset uploads, SAML enforcement, and more customizations

Executive Signal Summary

Agents can now upload assets via the Sanity MCP server from URLs, local files, or ChatGPT. Plus SAML enforcement and custom dimensions in Insights.

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Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Sanity•Published: Oct 19, 2026

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