Sanity

Sanity sells cloud software for structured content creation, storage, delivery, and workflow management. It creates value by giving businesses a central content layer that developers can customise and integrate into digital products, while editors and marketers use visual and collaborative tools to manage publishing operations. Revenue expands as customers add users, increase content delivery volume, adopt adjacent modules such as media management and analytics, and move to enterprise agreements for governance, security, and support.

Sanity is a private B2B software company that provides a structured content platform for developers, editors, marketers, and content operations teams. Its core offer combines a configurable content management system, structured content backend, media asset management, workflow tooling, delivery infrastructure, and AI-assisted content operations. The company is used by organisations building websites, apps, newsletters, and other digital experiences that need reusable content and developer control.

Sanity generates revenue through a hybrid SaaS model. It uses a freemium entry point to attract smaller teams and developers, then scales monetisation through per-user subscriptions, usage-based charges tied to API requests, bandwidth and storage, and custom enterprise contracts that add SSO, service levels, and support. Its customers are primarily business teams managing digital content at scale rather than consumers.