Contentful vs Sanity

PolyAI, Taboola, Contentful, Docusign Win 2026 Digiday Tech Awards

The 2026 Digiday Technology Awards recognized companies leveraging AI and automation to enhance personalized experiences, targeting, and performance. PolyAI won Best AI Tool for its agentic dialog platform, which powers SafeRide Health's AI agent 'Steven', reducing speak-to-human rates from 55% to 2%. Taboola's Adam Singolda was named Technology Founder of the Year for launching DeeperDive, a conversational AI platform for publishers. Contentful and Docusign won Best Personalization & A/B Testing Platform, with Docusign using Contentful Personalization to launch tailored homepages across 20 audience segments, reaching 6.19 million monthly active profiles by March 2026. The awards span categories like affiliate marketing, agentic AI, CDPs, and clean rooms.

• PolyAI won Best AI Tool for its agentic dialog platform, with SafeRide Health's AI agent 'Steven' managing 80% of inbound calls.
• Adam Singolda, founder and CEO of Taboola, was named Technology Founder of the Year for DeeperDive.
• DeeperDive generates nearly three times more revenue per user for publishers.

Lokalise Launches Vantage, No-Code Localization Workspace

Lokalise, an AI-native localization platform, has introduced Vantage, a next-generation, no-code workspace designed for localizing marketing and long-form content, including campaigns, websites, creative assets, legal content, and support materials. Vantage is set to become available to customers at the end of September 2026. The platform is purpose-built for marketing teams, offering a self-serve portal for non-technical users, best-in-class parsing and segmentation, and leverages Lokalise's language intelligence to score translations and route content for human review with in-context previews. Vantage is built on a unified set of language assets, ensuring consistency across marketing and engineering teams. It provides automation and governance at scale with configurable permissions, quality rules, and workflow automation. Native integrations with content platforms like Contentful, Webflow, Braze, Strapi, Google Docs, and SendGrid enable continuous localization. Lokalise emphasizes 'Language Market Fit', where content resonates as if created locally, rather than merely translated.

• Lokalise introduced Vantage, a no-code localization workspace for marketing and long-form content.
• Vantage will be available to customers at the end of September 2026.
• Vantage integrates natively with Contentful, Webflow, Braze, Strapi, Google Docs, and SendGrid.

Salesforce's Fin Acquisition Signals AI Agent Content Readiness

Salesforce's $3.6 billion acquisition of Fin (formerly Intercom) signals a shift toward AI agents in customer service, highlighting the critical importance of robust content infrastructure. This article argues that before scaling AI agents, CX leaders must address content infrastructure readiness, including source authority, content drift, escalation rules, and feedback loops. The author emphasizes that AI agents expose content fragmentation and governance gaps directly to customers, making content audits essential. Recommendations include defining authoritative sources for knowledge categories, implementing drift detection mechanisms, basing escalation on risk rather than confidence, and routing customer interactions back to content teams for continuous improvement. The acquisition underscores the need for enterprises to manage support content as lifecycle assets to ensure consistent, trustworthy AI-driven customer interactions.

• Salesforce agreed to acquire Fin (formerly Intercom) for approximately $3.6 billion.
• The article focuses on content infrastructure requirements for AI customer service agents.
• It emphasizes source authority, content drift detection, risk-based escalation, and feedback loops.

Manage your AI agent with content, not code

If your editors can update a page, they can shape your AI agent. Five patterns for running a system prompt in Sanity with roles, history, and review.

The CMS Is Dead. Long Live Content Operations.

In this podcast episode, Sanity CEO Magnus Hillestad discusses why the CMS industry has been solving the wrong problem for a decade. He argues that content should be treated as core business infrastructure, not a marketing feature. With AI agents now reading, writing, and distributing content, real-time, machine-readable content is essential. Hillestad highlights that velocity is the main reason companies leave legacy platforms, and discusses the rise of Answer Engine Optimization (AEO) and agent orchestration in content operations. He also mentions Sanity's MCP server now includes a tool for agents to report friction automatically. The content reflects a shift from traditional CMS to content operations, where AI agents become primary users.

• Sanity CEO Magnus Hillestad argues that the CMS industry has been solving the wrong problem for a decade.
• Content should be treated as core business infrastructure, not a marketing feature.
• AI agents are increasingly reading, writing, and distributing content, requiring machine-readable content.

Studio SDK integration, CLI asset uploads and token expiry, and presentation and Vision fixes v6.10.0 Sanity Studio

Sanity released multiple product updates in August 2026, including a major Sanity Studio v6.10.0 with SDK integration, JavaScript Client v8.0.0 with Node 22+ ESM-only support, new Sanity Context package, and numerous fixes across Studio, MCP server, Media Library, and React App SDK.