Observed Signal · Jul 16, 2019 · Milestone · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
WetterOnline Reaches 500M Visits Per Month
WetterOnline, one of Germany’s largest weather services, announced a new audience milestone, reporting over 501 million visits in June per IVW. The figure marks a 22.7% month-over-month increase from May and places WetterOnline second in IVW’s ranking. Year over year, visits are up about 42% versus June 2018. Domestic traffic accounts for more than 326 million visits per month. The Bonn-based company employs 130 specialists across meteorology, marketing, and administration and distributes its apps in more than 40 countries. Since January 2019 WetterOnline has marketed its reach on its own, bundling the total reach across all applications and devices for direct and programmatic advertising. Advertisers value the site’s high availability for quick brand-building and product awareness, with up to 15 million advertising contacts per day attributed to its daily active user base. The information is drawn from a press release.
Demonstrates large-scale publisher reach and potential advertising exposure; not tied to a platform change or funding.
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Key Takeaways & Evidence Grounding
- WetterOnline registered over 501 million visits in June (IVW).
- MoM growth from May was 22.7%.
- YoY growth since June 2018 was 42%.
- Domestic visits exceed 326 million per month.
- 130 Bonn-based experts; apps marketed in over 40 countries.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Weather as Reach Driver: Wetteronline Turns 30
Wetteronline celebrates its 30th anniversary and highlights the advertising value of weather information as a high-frequency, intent-driven content category. The company says it reaches about 20 million monthly users in Germany and roughly 40 million worldwide, has more than 250 million app downloads, and records around one billion visits per month. Wetteronline emphasizes continued investment in meteorological models and product development, noting a global team of over 160 weather experts. The article frames weather services as attractive to advertisers because they generate regular contact moments tied to user planning and actions, producing predictable reach in a high-attention usage context.
World Cup Spurs Huge Traffic Gains for Sportschau
MEEDIA reports that Similarweb data show major traffic shifts among the Top 100 online media in Germany for June 2026. Sportschau (ARD) recorded a 138.7% increase to 59.2 million domestic visits in June (up from 24.8 million in May), moving from rank 25 to 12 — a gain attributed to World Cup coverage. Kicker also reached a multi-year record, rising 22.1% to 85.6 million visits. Several weather sites saw notable traffic increases during the June heatwave (wetter.com, wetter online, The Weather Channel, kachelmannwetter, wetter.de). Some publishers (e.g., Merkur.de, Frankfurter Rundschau, Tagesspiegel) lost traffic versus May. MEEDIA built the Top-100 ranking using Similarweb's Germany visit estimates and notes the methodology is based on multiple data sources and extrapolations.
Welt Sets Record; Bild and Tagesschau Post Gains
MEEDIA reports July Similarweb-based traffic rankings for German online media. 'Welt' was the month’s biggest percentage gainer (+18.6% vs June) and set a new Similarweb-era record with 89.50 million visits. Tabloid 'Bild' recorded 174.14 million visits in July (up 4.91 million, +4.7% vs June) and extended its lead over runner-up t-online, which fell by 0.6%. ntv improved by 4.4%. Outside the top ten, sites such as familie.de, watson, Moviepilot, Promiflash, ESPN and Marca posted strong percentage gains; ESPN and Marca entered MEEDIA’s Top‑100 ranking for the first time. MEEDIA notes that Similarweb figures are estimates based on multiple raw data sources and extrapolations and should be used as directional indicators rather than exact measurement for ad bookings.
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