Observed Signal · Jan 21, 2026 · Interview · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Websites Aren't Dead: Wix's Vision for the Future
In an interview with ADZINE, Paula Ximena Mejía—who oversees Wix’s global marketing from London—argues that websites will remain essential even as AI surfaces answers directly. Mejía, a long‑time Wix employee with earlier experience at the African Development Bank and consulting, says Wix has deeply embedded AI into its product: users can create websites via prompts, generate images, adapt content for SEO, and automate business workflows. She emphasises the continuing importance of control over brand storytelling, UX and e‑commerce storefronts, and notes German market preferences for technical quality, performance and SEO. Wix maintains a Berlin office (opened 2016) with ~20 staff. Looking to 2026, Mejía expects growth in prompt‑based interfaces, dialogic human–technology interactions, and the need for marketers to optimise content for generative/LLM search systems.
Highlights how a major CMS/platform (Wix) is embedding generative AI and prompting a shift in SEO and marketing practices; relevant to marketers and publishers but not an industry‑shifting platform policy or technical standard.
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Key Takeaways & Evidence Grounding
- Paula Ximena Mejía has worked at Wix for around nine years and is responsible for Wix's global marketing.
- Wix offers integrated AI features including prompt-based website creation, image generation, SEO content adaptation, and business automation.
- Wix operates a Berlin office opened in 2016 with about 20 employees across UX writing, engineering and customer care.
- Mejía states websites remain the source material for AI models and that SEO must evolve to address visibility in AI-based search systems.
- Wix's product includes e-commerce, booking systems, CRM, email marketing and analytics functionality.
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