Observed Signal · Jul 7, 2026 · Partnership · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Webrepublic & Season Studio Appointed by PeakJet
Swiss agencies Webrepublic and Season Studio have been appointed to handle strategy, creative and media for PeakJet’s new booking platform. The platform went live in June and the branded offering "Peak Class" is bookable immediately. PeakJet plans initial flights starting in August from Zurich, Nice, Palma de Mallorca and Málaga, with additional business‑focused routes (Paris, Milan, Munich and London) scheduled from October. Campaigns will run across social media, YouTube, paid search and selected publishers. PeakJet CEO Gianni Tronza framed the launch as creating a new travel category, while Webrepublic emphasises a data‑driven media and performance approach and Season Studio highlights brand leadership and tone of voice ahead of first flights.
Local agency appointment and campaign launch for a commercial travel brand; relevant to agency and campaign planning but has limited industry‑wide impact.
Track Real-Time Agency Appointment Signals & Market Shifts
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Webrepublic and Season Studio were appointed to manage strategy, creative and media for PeakJet's new booking platform.
- PeakJet's booking platform has been live since June and the "Peak Class" offering is bookable immediately.
- First flights start in August from Zurich, Nice (Nizza), Palma de Mallorca and Málaga.
- From October, PeakJet plans additional routes focused on business travellers: Paris, Milan, Munich and London.
- Campaigns will be distributed on social media, YouTube, search and selected publishers.
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Andermatt launches late‑summer 'Summer, elevated.' campaign
Andermatt Swiss Alps has launched a late‑summer campaign titled “Summer, elevated.” produced by Zurich agency Marty—Trezzini. The campaign centers on five bespoke visual worlds that emphasize alpine summer lifestyle at 1,444 meters, and the agency developed a modular creative system of more than 200 assets. The rollout includes digital channels and Digital Out‑of‑Home placements across Switzerland and international markets, with locations such as Milan, Geneva Airport and Zurich main station, plus a 15‑meter megaposter at Zurich’s Fraumünster. Katharina Rapp (Director of Marketing) and Isabelle Städtler (Destination Marketing Manager) are named as the campaign leads at Andermatt Swiss Alps. The article was published on August 17, 2026.
Swiss launches 'Swiss Senses' long‑haul campaign
Swiss has launched a new long‑haul cabin and service concept called "Swiss Senses" and unveiled an international campaign created by agency Thjnk Zürich. The concept includes new seat types, adjusted lighting, larger screens and an expanded service offer across classes. The campaign centers on a film directed by Jonas Vahl with voiceover by Philipp Moog, and uses moving‑image, digital formats and placements in premium environments. Swiss marketing head Stefan Vasic is quoted describing the creative approach. Credits list internal Swiss project leads and an extensive production team and external partners, including Czar Film AG and WPP Media.
Ticketcorner Ski rebrands to Ticketcorner.Peak for year-round sales
Swiss ticketing company Ticketcorner has renamed its mountain railway platform from 'Ticketcorner Ski' to 'Ticketcorner.Peak'. The move, announced on October 22, 2026, signals that the platform now supports year-round sales for mountain railways, destinations, and distribution partners, not just winter ski tickets. The platform, launched in 2008, was the first in the Alpine region for online ski ticket sales. No new features or changes to apps, ski cards, or distribution channels were announced. The rebranding aligns with industry trends: a 2024 study showed summer transport revenue for Swiss cable cars grew 45% between 2014 and 2022, and a 2026 summer season saw a 10% increase in first entries compared to the previous year, while winter skiing faces challenges from climate change. Ticketcorner is jointly owned by German ticketing group CTS Eventim and Swiss media house Ringier.
Receive all future signals for Agency Appointment in your executive briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.