Observed Signal · May 29, 2024 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Webinar: Content Hub for a Traditional Company
Traditionsunternehmen Hengstenberg reveals in a free webinar on June 4 how it uses Canto's Digital Asset Management (DAM) to streamline its content. Kristina Libera (Hengstenberg) and Jan Bruskewitz (Canto) discuss how the DAM helps present Hengstenberg's Kraut-, Gemüse- and Feinkost lines through images, videos, and other assets. The session covers exclusive insights into Hengstenberg's content workflows, the introduction of a central media library, and concrete DAM-driven success in marketing and sales. The content is created in collaboration with Canto and the event is targeted at marketers seeking best practices for media management. Registration is free. The webinar illustrates how a traditional family-owned business embraces modern digital solutions to organize, govern, and elevate brand storytelling from DAM to retailer catalogs.
DAM-focused webinar about a traditional company adopting modern DAM for content management
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Key Takeaways & Evidence Grounding
- Hengstenberg uses Canto's Digital Asset Management (DAM) to manage product imagery and assets.
- A free webinar is scheduled for June 4 featuring Kristina Libera from Hengstenberg and Jan Bruskewitz from Canto.
- The webinar covers Hengstenberg's content workflows, a central media library, and DAM-driven success in marketing and sales.
- Content created in collaboration with partner Canto.
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