Observed Signal · Aug 20, 2026 · Market Signal · Source: Canto · Impact: 5/5
Brand assets: What they are and examples
Brand assets are the visual, verbal, and creative materials a brand owns and uses to express itself: logos, color palettes,...
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Startup Marketing: Scaling Advice from Cribl CMO
A MarTech Conversations episode published July 1, 2026 features Abby Strong, chief market officer and chief customer officer at Cribl, discussing practical lessons for scaling marketing in early-stage startups. The interview emphasizes three core themes: clarity in describing the company's problem, earning founders' trust through technical understanding of the product, and building a technical foundation that enables rapid pivots and sustainable growth. The article is hosted on MarTech (Third Door Media) and notes MarTech is owned by Semrush Inc. Episode timestamps and an episode guide are provided for listeners.
Forrester Wave Names DAM Leaders; AI Drives Market
The article provides an in-depth analysis of the digital asset management (DAM) market, based on the Forrester Wave: Digital Asset Management Systems, Q1 2026. It highlights that AI has become the primary differentiator, with vendors like Aprimo offering 40+ prebuilt AI agents. Forrester named Aprimo, Bynder, Orange Logic, Adobe, and OpenText as Leaders, with Bynder also rated Customer Favorite. The article lists 25 DAM systems, from pure-play leaders to specialized archival services, and notes that DAM has evolved from a creative-team tool to enterprise infrastructure touching marketing, compliance, and IT. It also flags legacy media digitization as a growing liability, with failing 1990s hard drives and the need for upstream remediation. Market projections indicate the global DAM software market will exceed $8.1 billion by 2026. Iron Mountain's Media & Archival Services division was named 2026 Google Cloud Partner of the Year, underscoring the shift toward cloud-native content infrastructure.
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