Observed Signal · Aug 6, 2026 · Hiring · Source: Horizont · Impact: 1/5 · Sentiment: Positive
We Are Era Creates Chief Transformation Officer Role
RTL Group subsidiary We Are Era has created a new Chief Transformation Officer (CTO) position to strengthen technology, data and AI capabilities across its European units. Stefan Kramer, an internal hire, has been appointed to the newly created CTO role. The position is intended to better align European teams and speed up cross-border rollout of successful solutions, reflecting the agency's view that technology, data and artificial intelligence are increasingly competitive factors for agencies and creator businesses.
A regional agency leadership hire and organizational change that signals an increased focus on technology, data and AI, but does not represent major platform, regulatory, or market-shifting news for AdTech broadly.
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Key Takeaways & Evidence Grounding
- We Are Era has created a new Chief Transformation Officer (CTO) role.
- Stefan Kramer has been appointed Chief Transformation Officer at We Are Era.
- Stefan Kramer is an internal hire (described as coming from within the company's ranks).
- The role is intended to more closely align We Are Era's European units and accelerate cross-border rollout of successful technology, data and AI solutions.
Connected Companies & Entities
3 Entities mapped“RTL Group subsidiary (RTL-Group-Tochter) We Are Era creates the Chief Transformation Officer position....”
“HORIZONT published the article (HORIZONT Print 31-32/2026)....”
“© dfv Mediengruppe appears in the article footer as the publisher group....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Stefan Kramer named Chief Transformation Officer at We Are Era
We Are Era, an RTL Group subsidiary, has promoted Stefan Kramer to Chief Transformation Officer. Kramer, who joined We Are Era from the RTL Group in early 2025, previously served as Executive Vice President Corporate Development and led Tech & Data as well as Consumer Products & Talent Ventures. In the newly created role he will be responsible for cross-divisional and cross-country development of technology, data and strategic corporate development, and will drive the "One Era" initiative to strengthen collaboration, performance and scalability across European locations. CEO Tobias Schiwek highlighted the company's focus on communities and scaling best practices across Europe.
RTL Group expands leadership team with AI focus
RTL Group announced leadership changes within its executive team on 2026-08-18. Jan Peter Lacher will move into a newly created role as Senior Advisor to CEO Clément Schwebig and will focus exclusively on artificial intelligence across the group. Hendrik von der Linden will join the RTL Group from RTL Deutschland as EVP Strategy, Transformation & Business Development, working closely with the RTL Group board to shape and implement group strategy, identify growth opportunities, assess potential M&A and partnerships, monitor market developments, and coordinate the Group's Synergy Committees (SyCos). The article notes Lacher's prior role in driving the group's AI transformation and building partnerships with leading technology companies. (Source: DWDL.de, author Uwe Mantel.)
dentsu appoints Eike Leonhardt Chief Transformation, Data & Delivery Officer
Dentsu Germany has created a new senior role — Chief Transformation, Data & Delivery Officer (CTDDO) — and appointed Eike Leonhardt to lead it. The role will centralize responsibility for transformation, data, technology and delivery across Dentsu in Germany and Central Europe. Leonhardt joins from IPG Mediabrands, where he most recently served in senior strategy and AI leadership roles, and will become a member of the German dentsu Executive Board reporting to Katja Anette Brandt. The appointment follows recent restructuring at Dentsu Germany that bundled digital competencies into new units and signals a push to scale data- and technology-driven media and AI-enabled commerce solutions across the group. The article was published on 2026-07-07.
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