Observed Signal · Oct 1, 2026 · Market Signal · Source: Humblytics · Impact: 4/5
VWO and AB Tasty Are Now Wingify: What It Means for Your Renewal
VWO and AB Tasty merged into Wingify in 2026. What changed for existing customers, who should renew, the questions to ask before you sign, and how to move your A/B tests if you switch.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
AB Tasty and VWO Unite Under Wingify Brand
AB Tasty and VWO have officially merged under the new brand Wingify, launching a unified experience optimization platform powered by AI agents. The combined entity reports over $100 million in annual revenue, more than 4,000 clients globally, and over 800 employees across 20 countries. The platform integrates experimentation, personalization, feature management, commerce optimization, and engagement on a single data layer. Central to the platform is Wingz, an embedded AI that operates within existing workflows, guided by the 'Smarter Loop' framework of Understand, Decide, Act, Measure & Learn. The company is led by four co-founders: Sparsh Gupta (CEO), Rémi Aubert, Alix de Sagazan, and Ankit Jain. Existing clients of both VWO and AB Tasty now have access to the unified platform, with notable brands including L'Oréal, LVMH, Decathlon, Puma, Forbes, Motorola, AXA, and De Beers.
WTWH Media Rebrands as Arrowfly
WTWH Media announced it has rebranded to Arrowfly, consolidating its portfolio of more than 40 vertical media brands and over 45 industry events under a single corporate identity. The company—now positioned as an omnichannel B2B media, events, and marketing organization—serves three industry networks: Engineering; Healthcare & Life Sciences; and Food, Retail & Hospitality. The rebrand follows expansion after a 2022 strategic partnership with Mountaingate Capital and multiple acquisitions, and follows the appointment of CEO Matt Logan in 2025. Arrowfly will continue operating its individual brands and events under their established names while uniting them under the Arrowfly corporate identity. The company also markets Clara, its proprietary performance platform that offers real-time campaign dashboards for marketing partners.
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