Observed Signal · Jul 13, 2026 · Rebrand · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
WTWH Media Rebrands as Arrowfly
WTWH Media announced it has rebranded to Arrowfly, consolidating its portfolio of more than 40 vertical media brands and over 45 industry events under a single corporate identity. The company—now positioned as an omnichannel B2B media, events, and marketing organization—serves three industry networks: Engineering; Healthcare & Life Sciences; and Food, Retail & Hospitality. The rebrand follows expansion after a 2022 strategic partnership with Mountaingate Capital and multiple acquisitions, and follows the appointment of CEO Matt Logan in 2025. Arrowfly will continue operating its individual brands and events under their established names while uniting them under the Arrowfly corporate identity. The company also markets Clara, its proprietary performance platform that offers real-time campaign dashboards for marketing partners.
Corporate rebrand consolidates a sizable B2B publisher portfolio (40+ brands, 45+ events) which affects advertiser/media relationships and partner integrations, but does not materially shift core AdTech infrastructure or regulation.
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Key Takeaways & Evidence Grounding
- WTWH Media announced it has rebranded as Arrowfly.
- Arrowfly's portfolio includes more than 40 vertical media brands and more than 45 industry events.
- The rebrand follows expansion driven by a 2022 strategic partnership with Mountaingate Capital and subsequent sector acquisitions.
- Matt Logan was appointed CEO in 2025 and is quoted about the rebrand.
- Arrowfly offers Clara, a proprietary performance platform delivering real-time campaign visibility and dashboards.
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