Observed Signal · Jul 21, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
visualAI launches discoverGPT AI discovery platform
visualAI retail solutions, inc. announced discoverGPT, an MCP-native AI discovery platform for commerce that exposes a unified REST API and a 24-tool Model Context Protocol (MCP) gateway. The platform covers AI-native onsite search, AI-driven product data quality, machine-readable agentic feeds, and virtual try-on capabilities. discoverGPT is platform-neutral, ingesting catalogs from Shopify, Salesforce, Magento, BigCommerce, WooCommerce, custom PIMs or CSV exports, and includes an in-browser Column Mapper. The engine is already live in production (shopperGPT in the Shopify App Store and running on visualAI’s Founding Merchant Partner Cassie’s Kurations). The Starter tier is free for life for the first 500 developers, and the core technology is patent pending (USPTO Application 19/211,109).
A new MCP-native, AI-first discovery platform can influence how merchants make catalogs visible to AI agents and streamline AI-native search and product data quality; production deployment in the Shopify App Store and a free developer tier increase short-term adoption potential.
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Key Takeaways & Evidence Grounding
- visualAI retail solutions, inc announced the launch of discoverGPT, an AI discovery platform built for agentic commerce.
- discoverGPT provides a unified REST API plus a 24-tool Model Context Protocol (MCP) gateway covering onsite AI-native search, product data quality, agentic feeds, and virtual try-on.
- The Starter tier is free for life for the first 500 developers with full REST and MCP access and no credit card required.
- discoverGPT is platform-neutral and supports catalogs from Shopify, Salesforce, Magento, BigCommerce, WooCommerce, custom PIMs, or flat CSV exports via an in-browser Column Mapper.
- The underlying engine is live in production: shopperGPT is in the Shopify App Store and running on visualAI’s Founding Merchant Partner Cassie’s Kurations; the core technology is patent pending (USPTO Application 19/211,109).
Connected Companies & Entities
9 Entities mapped“ChatGPT alone handles an estimated 50 million shopping queries a day, according to OpenAI research,...”
“The underlying engine is already live in production on real shopper traffic: shopperGPT, the trimodal search capability discoverGPT exposes ...”
“Adobe’s Q3 2026 data shows AI-driven retail traffic up 138% year over year....”
“discoverGPT is platform-neutral by design. Catalogs can come from Shopify, Salesforce, Magento, BigCommerce, WooCommerce, custom PIMs, or fl...”
“discoverGPT is platform-neutral by design. Catalogs can come from Shopify, Salesforce, Magento, BigCommerce, WooCommerce, custom PIMs, or fl...”
“discoverGPT is platform-neutral by design. Catalogs can come from Shopify, Salesforce, Magento, BigCommerce, WooCommerce, custom PIMs, or fl...”
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
“Marketing Technology News:[MarTech Interview with Miguel Lopes, CPO @ TrafficGuard]...”
“MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
OpenAI Expands ChatGPT for Visual Product Discovery
OpenAI’s ChatGPT is pivoting its commerce approach by removing the Instant Checkout feature and shifting focus to product discovery. Instant Checkout, launched in September with support from Walmart, Shopify, Etsy and PayPal, allowed purchases inside ChatGPT but was retired after limited adoption and concerns about flexibility. Going forward, ChatGPT will let merchants control the buying flow: retailers can route checkouts to their own websites or operate a retailer-controlled app inside ChatGPT. OpenAI said the initial Instant Checkout lacked the level of flexibility desired and that the platform will concentrate on visual product discovery (images, prices, features, reviews) while supporting multiple checkout paths. The change was announced via an OpenAI blog post and represents a strategic refocus of ChatGPT’s commerce capabilities.
Peec AI Launches AI Shopping Analytics
Peec AI launched AI Shopping Analytics, a SKU-level analytics product that gives e-commerce brands visibility into how AI assistants (e.g., ChatGPT, Perplexity, Gemini, Copilot, Amazon) recommend their catalogs. The tool surfaces product visibility, win rate, ranking position, where AI directs buyers (brand site, marketplace, retailer), comparison attributes AI uses, prices quoted by assistants versus catalog prices, and the shopping queries/prompts behind recommendations. The release is positioned amid industry moves toward agentic commerce and the Universal Commerce Protocol (Shopify & Google). Peec AI reported surpassing $10M ARR in May 2026, has over 2,500 customers including Attio, Squarespace, TUI and Hugo Boss, and opened its first US office in New York. AI Shopping Analytics is available now; Peec AI plans to add “Shopping Actions,” AI-generated prompt setup, and API and MCP access in the coming weeks.
OpenAI launches Shopping Research in ChatGPT
OpenAI has launched Shopping Research in ChatGPT to guide holiday shoppers. Activated automatically for shopping-related queries, the feature runs on an optimized GPT-5 Mini and delivers a structured buying guide that asks about budget, usage, and priorities while pulling current prices, availability, and technical details from sources. It operates as a personal shopping advisor, allowing users to filter, deselect, or view alternatives, and it provides a step-by-step decision path. The rollout includes Pulse integration for Pro users, offering personalized recommendations based on past chats, and a memory function that uses earlier conversations as context to tailor future suggestions. OpenAI notes the system may not always be 100% accurate and advises checking product pages. OpenAI plans further category expansion, deeper personalization, and an Instant Checkout with participating retailers; Shopify and Etsy have already introduced a form of agentic checkout in ChatGPT. The competition landscape includes Google and Perplexity, with ongoing debates about automation vs. control.
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