Observed Signal · Aug 12, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Viral Hub Marketing Launches Bisket Influencer OS
Viral Hub Marketing (VHM) announced Bisket, an all-in-one operating system for influencer marketing that centralizes creator data, AI-powered matching, campaign workflows, media kits, proposals, brand detection and reporting. Built originally as internal technology inside VHM by co-founders Rafi and Daniel Lieberman, Bisket was designed to replace fragmented spreadsheets and point tools; an internal benchmark produced a ranked talent shortlist in 23 seconds. The platform is commercially available and targets talent managers, influencer agencies, creators and in-house brand teams seeking a single source of truth for influencer program operations.
New influencer operations software centralizes fragmented workflows and adds AI matching and brand-detection features useful to agencies and in-house teams, but it is a company-level product launch rather than a platform-level or policy change affecting the broader AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- Viral Hub Marketing (VHM) introduced Bisket, an all-in-one operating system for influencer marketing.
- Founders: Rafi Lieberman (COO and Co-Founder) and Daniel Lieberman (CEO and Co-Founder) of Viral Hub Marketing.
- Bisket combines creator/talent CRM, live social data, AI influencer matching, brand detection, media kits, proposals, pricing intelligence, campaign pipelines, deliverable tracking, reporting and invoicing.
- Bisket began as internal technology at VHM; an internal benchmark produced a ranked talent shortlist in 23 seconds.
- The platform has been commercially available for several months and continues to expand based on agency use.
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Vitaay Launches AI-Powered Creator Marketing Platform
Vitaay, a creator marketing technology platform developed by MatchBest Group, is expanding its AI-powered infrastructure to connect brands and creators and manage influencer campaigns. The self-service platform provides access to more than 3 million creator profiles and combines AI-based matching, creator discovery, campaign management, content approvals, in-platform contracts, escrow-supported payments, performance analytics, fraud detection, and e-commerce integrations (including Shopify and Amazon). Vitaay is part of Palo Alto–headquartered MatchBest Group, which is developing shared AI and technology across several subsidiaries. The company reports engagement rates up to 8.4% for some nano-influencer campaigns and customer-acquisition-cost reductions of over 30% in certain comparisons, while noting results can vary. MatchBest Group plans international expansion across multiple markets.
Influence360 Launches Web3 AI-Driven KOL Platform
Influence360 announced the launch of an AI- and data-driven Web3 KOL (Key Opinion Leader) platform that centralizes discovery, campaign execution, payments and performance attribution for Web3 influencer marketing. The platform supports discovery across 10+ languages and major channels (X, YouTube, TikTok, Telegram), offers AI-powered campaign optimization, smart contract escrow for payments, and real-time performance tracking to enable transparent attribution. Influence360’s founders — Dejan Horvat (Founder & CEO) and Laura Toma (Co‑founder) — built the product from experience at Innovion. The company also published "The State of Web3 Influencer Marketing 2026," a benchmark report based on a survey of 143 Web3 KOLs that highlights payment gaps, common campaign repeat partnerships, and average campaign earnings. The platform includes permissioned agency access, an affiliate/referral structure, and a roadmap for analytics and UGC campaign tools.
nowfluence Launches AI Influencer Marketing Operating System
nowfluence announced an AI-powered influencer marketing operating system that centralizes creator onboarding, campaign and deliverable management, content approvals, analytics, attribution and payments into a single workflow. The platform includes AI-driven automation (reminders, reporting workflows), live influencer analytics, username-based creator intelligence with predictive ROI scoring, AI-generated media kits for creators, and Shopify attribution to connect campaigns to sales. nowfluence supports secure escrow payments via Stripe and PayPal and targets brands, agencies, e‑commerce companies and enterprises with a consumption-based pricing model designed to scale creator programs and reduce manual operational work.
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