Observed Signal · May 27, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Influence360 Launches Web3 AI-Driven KOL Platform
Influence360 announced the launch of an AI- and data-driven Web3 KOL (Key Opinion Leader) platform that centralizes discovery, campaign execution, payments and performance attribution for Web3 influencer marketing. The platform supports discovery across 10+ languages and major channels (X, YouTube, TikTok, Telegram), offers AI-powered campaign optimization, smart contract escrow for payments, and real-time performance tracking to enable transparent attribution. Influence360’s founders — Dejan Horvat (Founder & CEO) and Laura Toma (Co‑founder) — built the product from experience at Innovion. The company also published "The State of Web3 Influencer Marketing 2026," a benchmark report based on a survey of 143 Web3 KOLs that highlights payment gaps, common campaign repeat partnerships, and average campaign earnings. The platform includes permissioned agency access, an affiliate/referral structure, and a roadmap for analytics and UGC campaign tools.
Platform launch introduces measurement, attribution and payment infrastructure for Web3 influencer marketing and publishes a benchmark study; relevant to niche Web3 influencer workflows but not industry‑shifting across broader AdTech.
Track YouTube Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Influence360 announced the launch of a Web3-focused AI & data-driven KOL/influencer marketing platform.
- The platform allows discovery of Web3 KOLs across 10+ languages and platforms including X, YouTube, TikTok, and Telegram.
- Features include AI-powered optimization, smart contract escrow for payments, structured campaign execution, and real-time performance tracking for attribution.
- Influence360 released "The State of Web3 Influencer Marketing 2026," based on survey responses from 143 Web3 KOLs.
- Founders named in the announcement are Dejan Horvat (Founder & CEO) and Laura Toma (Co‑founder); the team previously worked with Innovion.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
nowfluence Launches AI Influencer Marketing Operating System
nowfluence announced an AI-powered influencer marketing operating system that centralizes creator onboarding, campaign and deliverable management, content approvals, analytics, attribution and payments into a single workflow. The platform includes AI-driven automation (reminders, reporting workflows), live influencer analytics, username-based creator intelligence with predictive ROI scoring, AI-generated media kits for creators, and Shopify attribution to connect campaigns to sales. nowfluence supports secure escrow payments via Stripe and PayPal and targets brands, agencies, e‑commerce companies and enterprises with a consumption-based pricing model designed to scale creator programs and reduce manual operational work.
Linqia and AirOps Launch Influencer AEO Solution
Linqia, an influencer marketing agency, and AirOps, a growth platform for AI search, announced a strategic partnership to deliver an influencer marketing solution purpose-built for Answer Engine Optimization (AEO). The collaboration combines AirOps’ AI search analysis with Linqia’s creator activation to help brands improve visibility in AI-powered search results (examples cited: ChatGPT, Perplexity, Google AI Overviews). The offering — called the AEO Optimization Suite — provides three integrated capabilities: AI Search Intelligence, Content Insights, and Influencer-Powered AEO Content. The suite is available immediately to Linqia and AirOps enterprise clients and includes integrated reporting that links creator performance to changes in a brand’s AEO footprint. Alex Halliday (AirOps) and Daniel Schotland (Linqia) are quoted describing how influencer video content can shape AI search authority.
Linqia and AirOps Launch Influencer AEO Offering
Linqia and AirOps announced a strategic partnership on May 20, 2026 to offer an influencer-led solution aimed at improving brand visibility in AI-driven search and answer platforms. The offering targets AI search environments including ChatGPT, Perplexity and Google AI Overviews, and is described as the first influencer marketing solution built specifically for Answer Engine Optimisation (AEO) — focusing on inclusion in AI-generated responses rather than traditional search rankings. The article was authored by Sofia Aira and published on Hello Partner.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.