Observed Signal · Jul 15, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Verbit launches Captivate Post Plus for AI captioning
Verbit announced Captivate Post Plus, a post‑production captioning solution that combines AI‑generated captions with targeted professional human review to produce distribution‑ready captions more quickly and at lower cost than traditional full‑human workflows. The offering builds on Verbit’s Captivate speech recognition, adds a human QC layer for caption placement, offscreen speaker identification and other distribution features, and includes automated segmentation, commercial break detection, music notes and 37 atmospherics labels. Verbit positions the product for broadcasters, streaming services, FAST channels, media operations teams, and accessibility/compliance workflows. The company says Captivate Post Plus is available now and highlights customer use (including processing roughly 400 hours of interview material) and its existing trust by more than 3,000 organizations worldwide.
A product launch that combines AI captioning with human review addresses broadcasters', streaming platforms' and FAST channels' needs for scalable, distribution‑ready captions and reduced compliance risk, but it is a vendor product update rather than an industry‑shifting platform change.
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Key Takeaways & Evidence Grounding
- Verbit launched Captivate Post Plus, a post-production captioning solution combining AI-generated captions with professional human review.
- Verbit is described as a voice AI platform trusted by more than 3,000 organizations worldwide.
- Captivate Post Plus adds human-reviewed caption placement, offscreen speaker identification, and access to a self-service captions editor to existing automated features like segmentation, commercial break detection, music notes, and 37 atmospherics labels.
- Verbit says Captivate Post Plus is available now and targets broadcasters, streaming platforms, FAST channels, media operations, and accessibility/compliance teams.
- A cited customer (Jeffrey Lehman, Post Supervisor, Project Runway, Alfred Street Industries) noted Verbit processed roughly 400 hours of interview material for a recent production.
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