Observed Signal · Jul 1, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Cutback Launches Selects AI Pre‑Editing Tool
Cutback announced Selects, an AI-driven pre-editing tool for professional video production teams. Selects automates multicam syncing, word-level transcription, speaker identification from a single audio file, topic and scene detection, repeated-take selection, and produces an organized rough cut compatible with Adobe Premiere, Final Cut Pro, and DaVinci Resolve. Cutback says internal testing and customer feedback show up to a 60% reduction in editing preparation time when Selects is used. The product integrates with Cutback’s existing Premiere Assistant plugin, is offered by subscription (introductory pricing from $16/month billed annually) and includes a seven-day trial. Cutback made Selects available to professional editors for evaluation, citing use cases such as podcasts, interviews and documentary workflows.
Niche product launch that can improve creative production efficiency for video teams; useful to content creators and production workflows but limited direct impact on the broader AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- Cutback launched Selects, an AI pre-editing tool for professional video production teams.
- Selects automates multicam syncing, word-level transcription, speaker identification, topic and visual scene detection, repeated-take selection, and rough cut assembly.
- Selects produces organized rough cuts for use in Adobe Premiere, Final Cut Pro, and DaVinci Resolve.
- Cutback reported internal testing and customer feedback showing up to 60% reduction in editing preparation time per project when using Selects.
- Selects is offered by subscription with introductory pricing starting at $16 per month (billed annually) and a seven-day trial.
Connected Companies & Entities
5 Entities mapped“The software identifies repeated takes of the same content and selects among them, then produces an organized rough cut for use in Adobe Pre...”
“The software identifies repeated takes of the same content and selects among them, then produces an organized rough cut for use in Adobe Pre...”
“The software identifies repeated takes of the same content and selects among them, then produces an organized rough cut for use in Adobe Pre...”
“MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism...”
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ChatCut Launches Codex Plugin: AI Video Editor in Chat
ChatCut announced a Codex plugin that embeds a full AI-powered video editor directly inside Codex chats. Users can describe editing tasks in plain language and receive real, editable timelines back — enabling actions like removing silences, assembling selects, captioning, reframing, creating short-form versions, and preparing platform-specific exports. Edits can be continued in ChatCut’s web/desktop editor or exported as MP4 or XML (for tools like Adobe Premiere Pro or DaVinci Resolve). The plugin became available July 9, 2026. ChatCut positions the feature for professional editors and broader teams to accelerate repetitive editing workflows while preserving manual control.
Adobe Firefly's AI Quickly Drafts Video Edits!
Adobe has added a new AI-powered feature called Quick Cut to the Firefly video editor that automatically produces a first draft cut from uploaded footage and B-roll. Users can describe desired edits in natural language (including aspect ratio and pacing), let Quick Cut remove irrelevant footage and assemble takes with AI-driven transitions, or apply it to an entire project, timeline, or selected clips. The tool also lets users pick B-roll frames and use Firefly video models to generate short transitions. Adobe positions Quick Cut as a time-saving first-draft tool—editors are expected to refine and adjust the AI-generated cut. The release follows prior Firefly updates including a timeline-based editor and prompt-based editing capabilities.
Munch Studio Launches AI Video Editing Suite
Munch Studio launched an AI-powered video editing suite that automatically converts long-form video into platform-optimized short-form clips for social media. The tool auto-detects highlights, clips, captions, recommends music, assigns relevance scores, and formats output for Instagram Reels, Facebook, TikTok, YouTube Shorts and LinkedIn. The video capabilities are included in Munch Studio’s Essential Plan at $48/month (or $456/year), which offers a seven-day free trial and integrates video editing with the platform’s AI content creation, scheduling, and brand-learning features. Founder & CEO Oren Kandel said the product aims to help small business owners produce consistent video content without editing expertise or large budgets. Publication date: 2026-04-17.
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