Observed Signal · Mar 30, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Upland Second Street Launches Text-to-Vote for Publishers
Upland Software announced the launch of Upland Second Street’s Text-to-Vote, an SMS-based audience engagement and revenue feature for publishers, at the 2026 America’s Newspapers Mega-Conference (March 30–April 1) in Austin. The mobile-first Text-to-Vote workflow is designed to increase participation in promotions such as “Best Of” ballots, scale across multiple markets, and create premium sponsorship opportunities for advertisers. Second Street is a Gold Sponsor of the conference and will demonstrate the capability during a session titled “Turning ‘Best Of’ Into Big Revenue” alongside Osteen Publishing Group and Wick Communications. Upland executives Shawna Weaver and Nick Certa described the product as easy to deploy, scalable, and immediately revenue-generating for publishers and advertisers. Attendees can visit the Second Street Engagement Café on the conference floor to see Text-to-Vote in action.
Product launch introduces a mobile-first revenue and engagement tool for publishers; useful for publisher monetization but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Upland Software announced the launch of Upland Second Street’s Text-to-Vote.
- The launch was presented at the 2026 America’s Newspapers Mega-Conference (March 30–April 1) in Austin.
- Second Street is a Gold Sponsor of the Mega-Conference and will demonstrate Text-to-Vote in a session with Osteen Publishing Group and Wick Communications.
- Text-to-Vote enables mobile-first SMS voting to boost audience participation in promotions (e.g., “Best Of” ballots) and create premium advertiser sponsorship opportunities.
- Upland executives Shawna Weaver and Nick Certa highlighted ease of deployment, scalability, and revenue-generation as core benefits.
Connected Companies & Entities
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