Observed Signal · Oct 28, 2025 · Report Release / Webinar · Source: https://chiefmartec.com/feed/ · Sentiment: Neutral
Unlock the Future: Martech 2026 Report Launching Soon!
The post announces the forthcoming "Martech for 2026" report, co-authored by Frans Riemersma and the post author, with a release and accompanying free online event scheduled for Tuesday, December 2. The report (100+ pages) and an hour-long presentation will cover AI in marketing, including three domains of AI agents — Agents for Marketers, Agents for Customers, and Agents of Customers — plus results from an AI & Data in Marketing survey and analysis of data and platform integrations. Registration is free and provides live or on-demand access in December. The report and webinar are sponsored by GrowthLoop, Hightouch, Intuit Mailchimp, MetaRouter, Progress, SAS, and Treasure Data, and will include follow-up interviews with senior product and marketing leaders from those sponsors.
Promotional content / newsletter announcing a report and event without substantive new industry-impacting information.
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Key Takeaways & Evidence Grounding
- The "Martech for 2026" report will be released on Tuesday, December 2.
- Frans Riemersma is a co-author of the report.
- A free online event (live and on-demand access during December) will accompany the report and include a one-hour presentation.
- The report will analyze three domains of AI agents in marketing: Agents for Marketers, Agents for Customers, and Agents of Customers, and will share results from an AI & Data in Marketing survey.
- Sponsors for the report and event are GrowthLoop, Hightouch, Intuit Mailchimp, MetaRouter, Progress, SAS, and Treasure Data.
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ChiefMartec to Release 'Martech for 2026' Report
ChiefMartec’s Martech for 2026 report (releasing Dec 2) highlights rapid adoption of AI agents across marketing stacks and warns that the real disruption is buyer-side AI agents changing how customers discover, evaluate, and transact. In a preview, the authors report 90.3% of survey participants use AI agents to some degree, while 63% recognize shifts in buyer search behavior but only 14% have instrumented responses. The preview documents platform moves that accelerate agent-driven commerce — OpenAI’s Instant Checkout and ChatGPT Apps integrations (e.g., Booking.com, Canva, Figma), and Google Gemini’s agentic checkout and store-calling capability — and argues agent-to-agent interactions and agentic commerce will further erode marketer visibility and control. The full 100+ page report and webinar will detail pragmatic steps for marketers to adapt.
Unlock the Future: Free Martech Report for 2026!
Chiefmartec published a free, ungated 127-page report titled "Martech for 2026." The report covers seven major subjects related to marketing technology and AI, including SaaS & AI realities, three types of AI agents in marketing, context engineering and data sources, deterministic vs. non-deterministic automation, "vibe coding," martech management models ("The Factory" vs. "The Laboratory"), and value engineering in Marketing Ops 3.0. It incorporates recent data from an "AI & Data in Marketing" survey and includes separate interview chapters with seven sponsors. The sponsors reportedly had no editorial input. The post invites feedback and subscription to the Chiefmartec newsletter.
Buyer-Side AI Agents: The Future of Marketing Disruption
This is a sneak preview of the Martech for 2026 report (release announced for December 2). The preview reports high adoption of AI agents among the study participants (90.3% use AI agents somewhere in their martech stack) and argues that the bigger disruption to marketing will come from buyer-side AI agents that buyers control. These buyer-side agents are changing how buyers find, evaluate, and transact with brands, eroding marketers' visibility and traditional SEO-led strategies. The preview cites OpenAI’s Instant Checkout (integrations with Etsy and Shopify, and a deal with Walmart) and Google’s agentic checkout and Gemini features (including price tracking and voice calls to stores) as examples of transactional capabilities that let buyers bypass vendor websites. The authors found 63% of marketing teams recognize the shift while only 14% have instrumented responses; they expect prioritization in 2026.
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