Observed Signal · Apr 13, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
UJET Launches Google Cloud CCaaS for SMB via AVANT
UJET launched "Google Cloud CCaaS by UJET," a managed service and channel-led sales motion that delivers Google Cloud contact-center solutions and Gemini Enterprise for CX to SMB and midmarket customers through AVANT’s Technology Solutions Distributor (TSD) channel. The offering lets AVANT Trusted Advisors sell Google Cloud CCaaS, Gemini Enterprise for CX, Google CX Agent Studio and Agent Assist without requiring large Google enterprise agreements or GCP spend commitments. UJET, Google Cloud and AVANT position the motion as a way to make agentic AI and AI-first customer experience capabilities accessible to smaller organizations, backed by white-glove customer success and technical support. The products are available immediately through AVANT and its Trusted Advisor network.
Expands Google Cloud's agentic AI contact-center capabilities into SMB and midmarket segments via a channel-led managed service, lowering enterprise-agreement barriers and potentially accelerating CX AI adoption across smaller organizations.
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Key Takeaways & Evidence Grounding
- UJET announced Google Cloud CCaaS by UJET, a managed-service contact-center offering.
- The offering distributes Google Cloud CCaaS and Gemini Enterprise for CX through AVANT’s Technology Solutions Distributor (TSD) channel.
- Trusted Advisors can sell the solutions to SMB and midmarket customers without large Google enterprise agreements or Google Cloud Platform spend commitments.
- Product components named include Google Cloud CCaaS, Gemini Enterprise for CX, Google CX Agent Studio and Google Agent Assist.
- UJET, Google Cloud and AVANT state the solution is available immediately through AVANT’s network of Trusted Advisors.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Cognizant expands Google Cloud partnership for Gemini
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Google Cloud Next ’26: Gemini Powers MarTech Integrations
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