Observed Signal · Jun 9, 2026 · Campaign Launch · Source: The Drum · Impact: 1/5 · Sentiment: Neutral
Uber Eats taps Gordon Ramsay for global World Cup ad
Uber Eats has launched its first-ever global advertising campaign starring chef Gordon Ramsay, timed to coincide with the FIFA World Cup. The campaign, titled 'Who Could Cook At A Time Like This?', features Ramsay interrupting people mid-cook to encourage fans to order delivery instead of missing match moments. Created by agency Mother and directed by Jeff Low through Biscuit Filmworks, the campaign will run across 17 markets starting June 11 and will be supported by a global social media program throughout the tournament. Georgie Jefferies, Uber's global head of marketing, and Felix Richter, Mother’s global chief creative officer, are quoted on the creative approach and cultural relevance of the idea.
Brand creative campaign launch with limited direct impact on AdTech infrastructure or industry-wide practices.
Track Mother Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Uber Eats launched its first-ever global advertising campaign starring Gordon Ramsay.
- The campaign is titled 'Who Could Cook At A Time Like This?' and is timed to the FIFA World Cup.
- The work was created by agency Mother and directed by Jeff Low through Biscuit Filmworks.
- The campaign will run across 17 markets from June 11 and is supported by a global social media program.
- Georgie Jefferies is quoted as Uber's global head of marketing; Felix Richter is quoted as Mother’s global chief creative officer.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Gordon Ramsay Urges Fans to Order Uber Eats
Uber Eats has launched its first global delivery campaign, “Who Could Cook At A Time Like This?”, starring celebrity chef Gordon Ramsay. Created by agency Mother and directed by Jeff Low, the spot reimagines Ramsay as an anti-cooking advocate who urges viewers to order delivery during FIFA World Cup 2026 action. The campaign launched June 9 and will run for five weeks across TV, social media and out-of-home in 17 markets — including the U.S., U.K., Australia, Canada, France, Germany, Ireland and the Netherlands — timed to the World Cup kickoff on June 11. Uber’s global head of marketing Georgie Jeffreys framed the work as a universal idea to keep fans from missing the action, while Mother’s global CCO Felix Richter praised Ramsay’s intensity and comedic delivery.
Uber Eats Wins Media Grand Prix at Cannes Lions
Uber Eats won the Media Grand Prix on day three of Cannes Lions 2026 for its interactive in-app campaign 'Build Your Own Super Bowl Commercial,' which let users assemble bespoke ads from unaired footage and unlocked deals. The campaign, produced with agency partner Special U.S., generated more than 1,000 bespoke pieces of content and used 36 hours of unaired clips. Uber Eats reported its best-ever Super Bowl sales (up $36 million) and 3.7 million additional app visits as a result. Cannes’ day-three awards also honored BCP (Creative Data), Puerto Rican delivery app Uva (Direct), KitKat (PR) and Heineken (Social & Creator) across other Grand Prix categories.
Mother Berlin's Uber Eats Campaign Stars Bruce Darnell
Mother Berlin has launched its first Germany-wide campaign for Uber Eats, adapting a global creative idea for the local market. Titled 'Du hast dir einen Deal verdient!' ('You've earned yourself a deal'), the campaign features TV personality Bruce Darnell as the new testimonial. In several spots, protagonists endure awkward everyday situations, after which Darnell appears and declares they deserve an Uber Eats deal. The films run on TV and streaming services, supported by social media assets and out-of-home motifs. Franziska Walter, Marketing Director DACH & Poland at Uber, emphasizes Uber Eats' role in daily life. The spot was produced by Tony Petersen Film, directed by Holger Jaquet, with media planning and buying handled by PHD. The creative team includes Alexander Nowak, Christina Rankel, and Christian Lotz at Mother Berlin.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.