Observed Signal · Jan 11, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Twitter adds swipeable timelines (For You/Following)
Twitter is rolling out new swipeable timelines, starting with iOS, that replace the old Home and Latest feeds. The new For You and Following timelines are pinned to the top of the timeline and can be switched by swiping. The For You feed is described as TikTok-like, using an algorithm to surface content that aligns with user interests, including trending topics not necessarily from followed accounts, which could boost organic creator views. Elon Musk had previously teased a January 2023 rollout of a swipe navigation between top, latest, trends and topics. The company had tested similar ideas in the past, but official rollout details for Web and Android were not yet confirmed at the time of the report. The article originates from OnlineMarketing.de and was published early January 2023.
New UI feature rollout on a major platform (Twitter); initial iOS release with broader rollout pending.
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Key Takeaways & Evidence Grounding
- Twitter rolls out swipeable timelines For You and Following, replacing Home and Latest.
- Initial rollout is for iOS; rollout to Web and Android expected soon.
- Timelines are pinned at the top and can be switched by swiping.
- For You feed is TikTok-like and algorithmic, surfacing trending content beyond followed accounts.
- Elon Musk previously indicated a January 2023 swipe-navigation rollout between top, latest, trends and topics.
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