Observed Signal · Jun 2, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Twitch Unveils Rewind, Dual Streaming, Combos
At TwitchCon 2025 in Rotterdam, Twitch announced more than ten features aimed at creators, brands, and viewers. The rollout highlights include a Rewind function that lets viewers skip back to any point in a stream and return to live, a vertical streaming option for mobile, and a Dual Streaming format that enables simultaneous high- and portrait-mode broadcasts via Enhanced Broadcasting. Twitch also opened the door to 2K streaming (1440p) in Open Beta for Partners and Affiliates, with a waitlist for early access. On the monetization side, the Affiliate program’s entry requirements were clarified, including 50 followers, eight hours streamed, seven days, and an average of three concurrent viewers; non-affiliates can withdraw earnings before payout and access select tools. Additional updates cover gift-sub promotions, Combos to boost creator support, an RTL layout for Arabic, and moderator improvements such as a Discord Moderators Club and Mod View for Android. Twitch cited a 2024 figure of over 21 million active streamers, with 9.5 million new creators.
Major platform feature rollout affecting creators/brands; impacts monetization and viewer experience in the streaming ecosystem.
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Key Takeaways & Evidence Grounding
- Rewind function announced to rewind streams and return to live, rolling out in summer.
- Vertical streaming for mobile and Dual Streaming (Enhanced Broadcasting) enabling simultaneous high- and portrait-format streams.
- 2K streaming (1440p) beta opened for Partners/Affiliates with early access waitlist.
- Affiliate requirements updated: 50 followers, 8 hours streamed, 7 days, and average 3 concurrent viewers.
- Non-affiliates can withdraw earnings before payout and access select monetization tools; gift-sub promotions and Combos introduced.
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Twitch Expands Monetization Tools for More Creators
Twitch, the Amazon-owned live-streaming platform, announced product changes to widen access to creator monetization tools and lower barriers to earning. On May 19 it rolled out features — including creator badge drops, custom power-ups, and expanded hype-train participation — previously limited to affiliates and partners, making them available to all users. Twitch says the moves support community-driven growth amid concentrated viewership at the top of the platform; internal messaging cited 74,000 early sign-ups for the tools within a week. The update sits alongside continued investments in discoverability, short-form clips and a broader “monetization for all” initiative to help smaller streamers reach their first payouts.
Twitch on Community, Multi-Streaming, and Monetisation
At CreatorFest 2026, Hello Partner interviewed Pontus Eskilsson, VP Global Partnerships at Twitch, about the evolving live-streaming and creator landscape. Eskilsson—who has worked at Twitch for 11 years—discussed how Twitch prioritizes viewer retention (noting average watch times above 90 minutes), how creators use short-form platforms such as TikTok and YouTube to grow audiences, and the platform’s response to a multi-platform era. Twitch has launched a creator certification focused on sponsorships that guides creators on brand partnerships and unlocks access to brand deals through Twitch. Eskilsson also reflected on the platform’s evolution from a niche gaming site to a broad cultural destination encompassing IRL streaming, live music, and large-scale creator productions.
Amazon expands music livestreams into comprehensive fan experience
Amazon Music will livestream Shakira's tour finale in Madrid on October 3rd, broadcasting the full concert across its platforms including Prime Video, Fire TV, the Amazon Music app, and Twitch. This move expands Amazon's strategy to position itself as a central hub for fan experiences, connecting music, livestreams, merchandise, and other offerings. The company has previously streamed festivals like Superbloom and concerts from artists like Kendrick Lamar and Bad Bunny, with tens of millions of viewers over the past five years. Amazon aims to create a cross-platform event that goes beyond a simple concert stream, integrating additional music offerings and fan engagement opportunities.
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