Observed Signal · Oct 13, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Twitch Stream Together Beta Begins
Twitch has begun a beta test of Stream Together, a Guest-Star collaboration feature that enables hosts to invite up to five additional streamers to join a Multi Streamer Call and broadcast to their own channels. Participation is not limited to beta sign-ups; invited guests do not need to be on the beta list to join. Streamers who opted in will receive invitations over the next 72 hours. The feature is positioned to boost collaborative growth and visibility, with cross-stream collaborations becoming more prominent in Twitch discovery areas. Interested streamers can join the betataster queue via the Twitch Dashboard on the Guest-Star section. The announcement underscores an emphasis on cooperative streaming experiences and expanded opportunities for creators to partner across channels.
Beta test launch of a new co-streaming feature on Twitch; potential impact on creator collaboration and discovery
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Key Takeaways & Evidence Grounding
- Twitch launches Stream Together beta test for co-streaming
- Hosts can invite up to five other streamers to a Multi Streamer Call
- Guests do not need to be in the beta group to participate
- Beta invitations will be sent within 72 hours to signup participants
- Collaborations will be more visible across Twitch discovery areas
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Amazon expands music livestreams into comprehensive fan experience
Amazon Music will livestream Shakira's tour finale in Madrid on October 3rd, broadcasting the full concert across its platforms including Prime Video, Fire TV, the Amazon Music app, and Twitch. This move expands Amazon's strategy to position itself as a central hub for fan experiences, connecting music, livestreams, merchandise, and other offerings. The company has previously streamed festivals like Superbloom and concerts from artists like Kendrick Lamar and Bad Bunny, with tens of millions of viewers over the past five years. Amazon aims to create a cross-platform event that goes beyond a simple concert stream, integrating additional music offerings and fan engagement opportunities.
Roundup: Publisher AI Payments, Twitch AI Safety
This daily news roundup covers multiple topics. Google's pilot pay-per-value licensing program for publisher content used in AI Overviews is showing widely varying payouts, from over $1 million annually for one publisher to under $1,000 for smaller sites, with participants lacking clarity on payment calculations. Twitch is deploying AI to transcribe and assess brand safety of streamer videos, risking ad revenue loss for flagged content, amidst streamer concerns about context and nuance. Amazon introduced 'Request Reviews for Sponsored Ads' and Microsoft is testing review snippets in search ads. Google and Amazon are restricting public access to reviews to protect data from rival AI models. Other news includes retailer AI assistants (DoorDash, Kroger), a White House AI commitment, Instagram's AI video editor, and Airbnb's AI and ecommerce integrations.
StreamTV pivots to TikTok, rebuilds TikFinity after failed funding
Austrian startup StreamTV (formerly OWN3D Media) has pivoted to TikTok LIVE after a rough period when a funding round collapsed at signing day, forcing layoffs from 55 to 20 employees. The company has now fully rebuilt TikFinity, an interactive tool for TikTok LIVE that lets viewers trigger in-game actions via gifts, likes, and comments. With 2.9 million registered creators, TikFinity is popular in Indonesia, Thailand, Brazil, and Mexico. The rebuild was carried out by a small team in nine months while the platform continued running, with the new TikFinity 2.0 rolling out since August. StreamTV is also testing Reecorder, a tool for recording TikTok streams with AI-clip generation and potential licensing to AI labs.
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