Observed Signal · Jan 17, 2024 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Twitch Announces TwitchCon Plans for 2024
Twitch revealed plans for its TwitchCon events in 2024. TwitchCon Europe will take place for the first time on June 29–30, 2024 at Rotterdam Ahoy, with the event continuing at the same venue in 2025 and 2026. TwitchCon North America will return from September 20–22, 2024 at the San Diego Convention Center, also slated to be held there from 2025 through 2028. Tickets will be available from February. The event is framed as a hub for brands, streamers, and advertisers to explore partnerships and sponsor activations, showcasing opportunities to engage the gaming and streaming community. The piece references Samsung’s PlayGalaxy Lounge and Crocs’ Artist Alley from TwitchCon Paris 2023 as past examples, and quotes Twitch CMO Rachel Delphin on the importance of creators in marketing and building authentic creator-community relationships.
Significant industry event focusing on creator-brand partnerships and sponsorship activations; not a policy update or earnings report
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Key Takeaways & Evidence Grounding
- TwitchCon Europe scheduled for June 29-30, 2024 at Rotterdam Ahoy; planned to be held at the same venue in 2025 and 2026.
- TwitchCon North America scheduled for September 20-22, 2024 at the San Diego Convention Center; planned to be held at the same venue 2025-2028.
- Tickets for TwitchCon go on sale from February.
- Brands and streamers will discuss partnerships and sponsor activations at TwitchCon.
- Samsung ran the PlayGalaxy Lounge and Crocs hosted Artist Alley at TwitchCon Paris 2023; emphasis on creator-centric marketing.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Twitch on Community, Multi-Streaming, and Monetisation
At CreatorFest 2026, Hello Partner interviewed Pontus Eskilsson, VP Global Partnerships at Twitch, about the evolving live-streaming and creator landscape. Eskilsson—who has worked at Twitch for 11 years—discussed how Twitch prioritizes viewer retention (noting average watch times above 90 minutes), how creators use short-form platforms such as TikTok and YouTube to grow audiences, and the platform’s response to a multi-platform era. Twitch has launched a creator certification focused on sponsorships that guides creators on brand partnerships and unlocks access to brand deals through Twitch. Eskilsson also reflected on the platform’s evolution from a niche gaming site to a broad cultural destination encompassing IRL streaming, live music, and large-scale creator productions.
Brands Must Create Entertainment in Creator Age
At the inaugural Jupiter Festival in Miami, industry experts outlined ten practical rules for brands navigating the creator age. Key takeaways include: brands must adopt mobile-first storytelling and understand vertical video's unique grammar, audiences follow attention across platforms, and building persistent brand worlds is more valuable than one-off placements. Successful content discovery requires significant marketing investment, and brands should integrate creator capability internally. Hiring individuals who have demonstrated audience-building skills is advised, and creators should be treated as infrastructure, not a campaign tactic. Unilever's expansion from 10,000 to 300,000 creator relationships exemplifies scalability. Ultimately, brands must create compelling content that audiences choose to watch, rather than interrupting them with overt commercial messages.
Samsung posts record profit, announces record dividend
Samsung reported an operating profit of €71.68 billion for Q3 2026, a nine-fold increase year-over-year, marking its fourth consecutive record quarter. Revenue rose 127% to €130 billion, slightly below market expectations. The surge is driven by soaring memory chip prices due to a global data center construction boom, particularly for AI high-bandwidth memory (HBM). Samsung plans to invest in additional production capacity and seeks long-term supply contracts to mitigate pricing volatility. Despite the strong results, Samsung's stock fell 2.4% in Seoul, while Hynix and Micron also declined. The company's smartphone division suffered an unexpected loss of €894 million due to rising component costs. Samsung will also distribute a record €73 billion to shareholders this year.
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