Observed Signal · Nov 14, 2025 · Earnings Report · Source: AdExchanger · Impact: 4/5 · Sentiment: Negative
TV Ad Trends: Streaming Surges as Linear Declines
An analysis of Q3 earnings in TV and connected TV (CTV) advertising notes continued pressure on linear TV margins, even as streaming revenue helps offset declines. The piece highlights double-digit declines in linear TV and specific year-over-year drops for major players—Paramount Skydance (-12%), Warner Bros. Discovery (-22%), and Disney (-16% in linear network revenue; -12% for 2025 overall). It discusses a shift toward streaming-first strategies, with growing ad-supported tiers and Disney building an in-house ad server powering Disney+, Hulu, and ESPN-related services. It also references sports distribution decisions across Peacock, Paramount+, Fox One, and TNT, and notes Fox One’s launch and Tubi profitability. The article frames consolidation of ad tech stacks and cross-platform sports strategies as critical factors shaping advertiser spend, serving as a preview for AdExchanger’s end-of-year coverage.
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Dick Wolf’s One Chicago Franchise Returns This Fall on NBC and Peacock
The newsroom media page now features a new press release about the return of the One Chicago franchise on NBC and Peacock, replacing the previous top story about Bravo Fan Fest.
Universal Orlando Resort Celebrates Blockbuster Film Franchise, 'Wicked' and the Hit NBC Series 'The Traitors: New Blood' With Two Themed Experiences at Universal Citywalk This Fall
Universal Orlando Resort announces two new themed experiences at Universal Citywalk this fall, celebrating the 'Wicked' film franchise and the NBC series 'The Traitors: New Blood'.
NBC Sports Launches Comic Book NBA Marketing Campaign
NBC Sports is marking the start of its second season of NBA broadcasting with a comic book-themed marketing campaign, turning star players like LeBron James and Stephen Curry into superheroes. The campaign, created with veteran comic artists, includes a limited-edition comic book titled 'Tip Off' narrated by broadcaster Mike Tirico, with unique covers for all 30 teams. Activation includes appearances at ComplexCon and New York Comic Con, plus a 10-foot-tall installation at Rockefeller Center. The campaign promotes the network's first-ever American Express NBA Tip-Off triple-header on October 20, streaming on Peacock. This initiative leverages nostalgia and fan engagement, building on NBC Sports' successful partnerships across NBCUniversal properties.
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