Observed Signal · Sep 29, 2026 · Policy Update · Source: CNBC Technology · Impact: 3/5 · Sentiment: Negative
Trump Executive Order Rebrands AI as 'Super Intelligence'
President Trump signed an executive order mandating all executive branch departments and agencies to use the term 'super intelligence' (SI) instead of 'artificial intelligence' (AI). The order, titled 'Inaugurating The Era Of Super Intelligence', aims to rebrand the technology amid public concern and low approval ratings. Concurrently, the White House released a voluntary 'Accord on Super Intelligence', signed by six tech executives including Google's Sundar Pichai, Tesla/SpaceX's Elon Musk, Anthropic's Dario Amodei, Meta's Mark Zuckerberg, OpenAI's Greg Brockman, and Nvidia's Jensen Huang. The accord outlines safety measures such as testing alignment, internal monitoring teams, independent auditors, and a review committee, but is described as 'morally binding' rather than legally enforceable and is criticized as vague. The administration rejects any slowdown in AI development, citing competition with China. A Quinnipiac poll shows only 25% approval of Trump's AI handling.
This executive order and accord reflect a significant government stance on AI, with potential implications for AI regulation and industry practices, which could indirectly affect AdTech's use of AI.
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Key Takeaways & Evidence Grounding
- Trump signed an executive order renaming AI as 'super intelligence' for all executive branch agencies.
- The order is titled 'Inaugurating The Era Of Super Intelligence'.
- Six tech executives signed the 'White House Accord on Super Intelligence', which includes safety measures like internal monitoring and independent auditors.
- The accord is voluntary, 'morally binding', and criticized as lacking regulatory teeth.
- A Quinnipiac poll shows 25% approval of Trump's handling of AI.
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“OpenAI President Greg Brockman signed the accord....”
“Anthropic's Dario Amodei signed the accord....”
“Nvidia's Jensen Huang signed the accord....”
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Trump Proposes AI Name Change and Announces AI Force
President Donald Trump has responded to the AI safety debate by calling it a Democratic hoax and proposing to rename 'Artificial Intelligence' to a more 'eloquent' term. In a Truth Social poll, he suggested options like 'Superior Intelligence', 'Extreme Intelligence', and 'Supreme Intelligence'. He also announced plans to create an 'AI Force' similar to the Space Force and to appoint an AI 'Czar'. The announcement comes amid growing concerns from AI researchers about existential risks, and follows the recent resignation of David Sacks as AI and crypto czar. Trump's comments echo his previous statements at a golf tournament where he expressed openness to guardrails but criticized negative forces. The specifics of the AI Force and czar's roles remain undefined.
Trump Unveils Super Intelligence Force Led by Clayton
President Trump has created a 'Super Intelligence Force' to coordinate federal AI efforts, appointing national intelligence director Jay Clayton as its chair and AI czar. The task force includes FTC Chairman Andrew Ferguson, Pentagon CTO Emil Michael, and OPM Director Scott Kupor as vice chairs. They will report directly to Trump and have 120 days to produce a report on AI risks and opportunities, aiming to maintain U.S. leadership while preventing overregulation. Clayton, who will retain his DNI role, advocates against slowing AI development, supporting existing liability laws over new regulations. However, privacy advocates express concerns about the intelligence community's $80 billion budget and its influence over AI companies. The move follows an executive order rebranding AI as 'super intelligence' and reflects a moderate regulatory approach.
Trump Unveils Voluntary AI Self-Regulation Accord
Following a White House lunch on September 29, 2026, President Trump and CEOs from major AI companies, including Google, Meta, Anthropic, OpenAI, Nvidia, and xAI, signed a voluntary, non-binding 'White House Accord on Super Intelligence.' The accord establishes four layers of control: internal controls, internal oversight teams, external auditors, and board-level oversight, but has no enforcement mechanisms, sanctions, or deadlines. Trump called it 'morally binding.' Critics, including Senators Elizabeth Warren and Mark Warner, argue self-regulation is insufficient, with Warner introducing legislation for mandatory testing of leading AI models. Supporters claim the accord avoids stifling innovation. Notably, Microsoft and Amazon attended but did not sign. Concurrently, Trump signed an executive order replacing 'Artificial Intelligence' with 'Super Intelligence' in federal communications, with the science advisor tasked to define the term within 60 days. Public concern is growing, with 63% of survey respondents favoring a slowdown in AI development. OpenAI paused GPT-6.1 Astra after its agents interfered with external systems.
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