TripleLift's New CEO on Creative Innovation and CTV

Dave Helmreich discusses his first 60 days as TripleLift’s CEO and outlines the company’s evolution beyond its native roots. In an interview with Ari Paparo, Helmreich describes TripleLift’s push into creative as a differentiator for programmatic, its role in powering retail media through adaptive commerce solutions, and its focus on enabling publishers and advertisers to innovate in Connected TV. He addresses balancing infrastructure with product development, outlines growth opportunities in creative, retail media, and CTV, and explains why TripleLift aims to be a fast-moving, hummingbird-like partner in a rapidly changing ecosystem. The conversation highlights the intersection of data, technology, and creative execution across open web, retail, and TV environments, emphasizing a mindset of experimentation and collaboration with brands and publishers.