Observed Signal · Nov 12, 2026 · Customer Win · Source: TripleLift · Impact: 3/5
TripleLift and Agence79 Deliver 8.1% VCR Lift and 68% CPM Savings for Carrefour
TripleLift, the Creative SSP powered by TL Spark, announced results of an online video campaign run with media agency Agence79 for French retailer Carrefour in Q2 2026. The campaign, which promoted two private-label products (Coffee and Crisps) using :15-second InStream formats, achieved an 8.1% higher video completion rate and a 68% lower CPM against benchmark. Delivery was concentrated in high-affinity cooking domains such as Marmiton, CuisineAZ, and 750g, leveraging TripleLift Audience segments. Following the success, TripleLift and Agence79 will continue collaborating for other French brands.
Demonstrates TripleLift's ability to deliver measurable performance improvements for a major retail advertiser, reinforcing its value proposition in the competitive ad tech market.
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Key Takeaways & Evidence Grounding
- Campaign ran in Q2 2026 for Carrefour's private-label Coffee and Crisps products.
- Achieved 8.1% higher video completion rate (VCR) and 68% lower CPM versus benchmark.
- Used two :15-second InStream formats with product-specific creative and TripleLift Audience segments.
- Delivery focused on premium cooking domains: Marmiton, CuisineAZ, and 750g.
- TripleLift and Agence79 will continue collaboration for other French brands.
Connected Companies & Entities
“The Creative SSP that ran the video campaign and reported the results.”
“French retailer whose private-label products were promoted in the campaign.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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