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Observed Signal · Feb 25, 2019 · Partnership · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive

trbo Doubles Revenue and Workforce, Europe Expansion

Executive Signal Summary

trbo, a Munich-based adtech vendor, reported that both revenue and its workforce doubled in 2018. After a year in which revenue tripled in 2017, the company again grew strongly, mirroring its expanding client base. In 2018 Telefónica and Ströer Digital Publishing joined trbo’s portfolio, underscoring the vendor’s increasing market reach. Following a move to larger premises on Munich’s Leopoldstraße in late summer 2018, trbo announced plans for a Europe-wide expansion in 2019, aiming to deepen its on-site personalization technology for shops and publishers. Felix Schirl, CEO and CTO of trbo, said the company would continue optimizing its technology to sustain client service and win new customers. Björn Schwenzer, CEO of Ströer Digital Publishing, highlighted the benefits of the cooperation and the potential to better tailor content to user interests. Notable customers include DEPOT, Reisenthel, and travel provider l’tur, signaling a stronger growth trajectory for trbo in Europe.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Growth and European expansion of a MarTech vendor; new enterprise customers.

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Key Takeaways & Evidence Grounding

  • In 2018, trbo's revenue and workforce doubled.
  • Telefónica and Ströer Digital Publishing joined trbo's client portfolio in 2018.
  • trbo moved to larger premises on Munich's Leopoldstraße in late summer 2018.
  • trbo announced Europe-wide expansion planned for 2019.
  • Notable customers include DEPOT, Reisenthel, and l’tur.

Connected Companies & Entities

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Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: OnlineMarketing.de•Published: Feb 25, 2019
Original Coverage Title: “trbo verdoppelt Umsatz und Mitarbeiter - | OnlineMarketing.de”

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