Observed Signal · Aug 9, 2024 · Market Research · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Top Employers Among German Students
Universum, the employer-branding arm of The StepStone Group, conducted a nationwide study in Germany between September 2023 and April 2024, surveying over 30,000 students to gauge employer attractiveness and ranking across four disciplines: economics, engineering, IT, and natural sciences. The research highlights that younger students prize task diversity, while work-life balance preferences vary by age. Home-office expectations also shift with age, and salary remains a consideration, with women expecting roughly €10,000 less annually than men. In each field, the top employers are led by major brands and institutions: Economics (Porsche; Mercedes-Benz Group; BMW Group; Apple; Audi), Engineering (Porsche; BMW Group; Mercedes-Benz Group; Siemens; Audi), IT (Google; Microsoft; Apple; Fraunhofer-Gesellschaft; Mercedes-Benz Group), and Natural Sciences (BioNTech; Max-Planck-Gesellschaft; Bayer; Fraunhofer-Gesellschaft; Deutsches Zentrum für Luft- und Raumfahrt). Overall rankings show relative stability versus the prior year.
Provides sector-wide insights into student employer preferences and rankings; relevant to talent acquisition in AdTech/MarTech but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Survey window: September 2023 to April 2024; over 30,000 German students participated; conducted by Universum (The StepStone Group).
- Economics top 5: Porsche; Mercedes-Benz Group; BMW Group; Apple; Audi.
- Engineering top 5: Porsche; BMW Group; Mercedes-Benz Group; Siemens; Audi.
- IT top 5: Google; Microsoft; Apple; Fraunhofer-Gesellschaft; Mercedes-Benz Group.
- Natural Sciences top 5: BioNTech; Max-Planck-Gesellschaft; Bayer; Fraunhofer-Gesellschaft; Deutsches Zentrum für Luft- und Raumfahrt (DLR).
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