Observed Signal · Nov 26, 2019 · Publication · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Top 6 Tips for Starting an Online Marketing Agency
An article outlines six foundational tips for starting an online marketing agency. It stresses the importance of positioning, arguing that agencies should select a defined field (such as Social Media Marketing, SEO, or Paid Advertising) and become known for it, rather than offering everything. It emphasizes strong client communication and tailored, evolving packages to avoid misaligned expectations. On growth, the piece recommends focusing on Stammkunden (loyal, retainer-paying clients) to stabilize cash flow while gradually expanding. For scalability, it highlights streamlining and automation, including AI-driven processes from invoicing to lead generation. Teambuilding is deemed essential: maintain a core offline team and selectively outsource to platforms like Fiverr/Upwork. Finally, it argues that innovation and know-how (e.g., data analytics, chatbots) create a competitive USP and justify higher retainers. The article is attributed to Clemens Kohlbacher of Zeitgeist Marketing.
Practical guide with moderate relevance to AdTech/MarTech; not industry-shifting
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Key Takeaways & Evidence Grounding
- The article outlines six tips for starting an online marketing agency, including positioning, communication, retaining customers, streamlining/automation/digitization, teambuilding, and innovation.
- It recommends specializing in a field (e.g., Social Media Marketing, SEO, Paid Advertising) with a clear core competence.
- It advocates building Stammkunden with monthly retainers to stabilize cash flow.
- It notes automation and AI can streamline processes from invoicing to lead generation.
- It mentions Clemens Kohlbacher as Managing Director of Zeitgeist Marketing.
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