Observed Signal · Oct 28, 2026 · Market Signal · Source: OnAudience · Impact: 2/5
Top 12 Audience Data Providers in 2026: AI, Data Technology and Activation Compared
Audience data plays an essential role in digital advertising, helping brands and agencies understand consumer behaviour, identify relevant target g...
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Black Friday 2026: What Shopping Data Reveals About Consumer Behaviour
OnAudience has released an analysis and audience data guide highlighting shifting consumer behaviour ahead of Black Friday 2026. The report emphasizes that shoppers are conducting research earlier, comparing prices more carefully, and leveraging AI tools for buying decisions. Advertisers and agencies are urged to utilize high-intent audience data across more than 200 markets to engage prospective buyers effectively.
OnAudience MCP Integration Guide for Claude
OnAudience has introduced an integration guide for connecting its data layer directly to Anthropic's Claude via the Model Context Protocol (MCP). The integration enables media planners and programmatic buyers to search over 4,100 pre-built segments across 200+ markets, generate custom AI-modeled audiences, and prepare them for DSP activation using natural language prompts. Supported activation destinations include The Trade Desk, DV360, Amazon DSP, PubMatic, Equativ, and LiveRamp.
Gaming Advertising in 2026: Biggest Game Releases & Audience Trends
OnAudience released an industry analysis highlighting audience trends and advertising opportunities surrounding major 2026 video game releases. The global games market is projected to reach $213.9 billion with 3.7 billion players worldwide in 2026. The report emphasizes targeting high-intent gaming audiences around major Q4 releases, including Call of Duty: Modern Warfare 4 and Grand Theft Auto VI.
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