Observed Signal · Jul 21, 2023 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
TikTok lets creators reply to comments from notifications
TikTok is testing a new feature that enables creators to reply to and like comments directly from the Notifications tab within the app. This builds on earlier in-feed comment capabilities observed in April 2022 and is illustrated by a demonstration shared by app researcher Radu Oncesco on Twitter. The exact rollout timeline and broad availability remain unconfirmed. In addition to the comment-from-notifications feature, TikTok has recently rolled out and tested other tools aimed at creators, including a watermark-free clip download option, the display of post counts for some users instead of likes, and a paid TikTok LIVE option offering exclusive videos to paying subscribers. The development signals TikTok’s ongoing focus on creator-audience engagement and monetization features.
New creator engagement feature; potential impact on creator workflows.
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Key Takeaways & Evidence Grounding
- Some TikTok users can reply to and like comments directly from the Notifications section (observed July 20, 2023).
- The feature was demonstrated by app researcher Radu Oncesco on Twitter.
- Concrete rollout timing and wide availability are not yet known.
- TikTok is testing watermark-free clip downloads for creators, post-count displays for some creators, and a paid Live option for exclusive videos.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
TikTok adds voice comments, polls, and photo carousels
TikTok is introducing new interactive comment features to enhance user engagement, including voice comments, comment polls, photo carousel comments, and Live Photo comments. Voice comments let users record audio messages up to one minute long, subject to community guidelines and available globally over the next month to users 18 and older. Comment polls allow creators to add up to five options to their videos' comments, available globally immediately. Photo carousel comments support up to nine images per comment, rolling out within the next month, while Live Photo comments are already available worldwide. These updates aim to make comment sections more dynamic and encourage users to linger, borrowing from messaging app features.
Say More in the Comments: Introducing Voice, Polls, and Carousels on TikTok
TikTok announces new comment features: Voice Comments, Comment Polls, Photo Carousel Comments, and Live Photo Comments, rolling out globally.
OK Future's AI 'Pressure Cooker' Campaign for Goodwipes
Former MullenLowe U.S. CEO Frank Cartagena launched creative shop OK Future to test generative AI's potential for a small agency. Their first project, a spoof of OpenAI's Astra ad for personal hygiene brand Goodwipes, was produced in four days using AI tools like ArtCraft, Seedance, and OpenAI's Astra model, cutting projected production costs from $700,000. The campaign, 'Meet Asstra,' gained over 1.5 million views on Reddit. However, Cartagena described the pace as 'unsustainable' and a 'pressure cooker,' with team members working around the clock and even threatening to quit. Goodwipes' SVP of Marketing, Meredith Diehn, emphasized trust in Cartagena and the value of experimenting with AI. The article highlights the growing use of AI in creative production, with 73% of marketers using GenAI for visual content and Gartner forecasting AI software spending to reach $981 billion by 2029.
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